I spent a day with the Sales Master James MacNeil this weekend and what he said resounded so well with my own thoughts that I can’t stop quoting him to my clients. Here’s the story: James was training bank tellers who were on the verge of quitting. These people resented being turned into sales reps… continue reading »
Almost every small business I meet gets most of their clients from referrals. However, almost all of them agree that they’re not getting enough clients. Well, I’m here to help speed up your lead pipeline. There are 5 ways that I get referrals that I think you might find useful. The first way to get… continue reading »
Nothing in the world gets me as fired up as small businesses doing something to market their business because they’ve seen their competitors doing it. It happens so often that it’s like some deeply buried, embarrassing secret of all entrepreneurs. Why A Copy Cat? The major reason why I see this happening is because small business owners… continue reading »
There are so many of us out there, so called marketing experts. I dare you to ask any one of us WHY we’re doing something and if they say ‘it’s expected in this industry’ or ‘it’s the latest and greatest technology’, then I say they can’t help you. However, if they have a great, customer… continue reading »
I’m talking about CLIENT Love, that is… All day every day I am with small business owners. Either I’m meeting them in networking events, speaking at their association meetings or sitting next to them at luncheons. After speaking with them for a couple of minutes, it becomes evident that they should NOT be there to… continue reading »
Notice: If you have dangly parts, you may choose to stop reading this post because it’s mostly about women but chances are you have women in your life or sometimes feel like they do so go ahead, take a look. Happy International Women’s Day. It’s been a tough job being a woman through history. Today,… continue reading »
What happens when (hopefully) a baby poops in a giant indoor water slide? Well, we had the misfortune of finding out this past weekend when we took our 4-year-old to one. While waiting in an insanely long line up of other freezing parents and hyped up children, all of a sudden red lights started flashing and… continue reading »
As a former marketing manager for major consumer brands who, 2 years ago became a solopreneur consultant, I can safely and honestly say I hate advertising. For small fish like me, it just doesn’t work and I’m happy to tell you why. If you don’t fit the service based small business description, you can stop reading… continue reading »
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