Customer – Page 2 – Marketing Strategy for B2B Companies

Shock yourself—make a decision

chala September 26, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Consulting, Customer, Decision making, Entrepreneur, Facebook, LinkedIn, Marketing, Napoleon Hill, Sales, Small business, small business growth, small business marketing, Target market, Toronto, Twitter

A liability One of the biggest liabilities of a small business owner is his or her inability to make quick and effective decisions. In large corporations, unless you’re top management, this is less of a problem because there’s always someone else who’s got more authority than you. So if there’s a decision it’s usually not… continue reading »

7 Things Your Customers Want Most

chala September 25, 2012 7 Things, branding, Business, Business and Economy, Business plan, Chala, Communication, Consulting, Customer, Entrepreneur, Facebook, LinkedIn, Online Communities, Small business, small business growth, small business marketing, Social Networking, Toronto, Twitter

It’s hard to part a consumer from their dollar these days. In truth, it always was. The new consumer is savvy and has the power of the internet as a research tool to dig into your industry, your competitors and to get the skinny on you. At the end of it all though, once they’ve bitten… continue reading »

Marketing Plan for Existing Clients

chala September 21, 2012 Brand, branding, Business, Business and Economy, Business plan, Coaching, Communication, Consulting, Customer, Entrepreneur, Facebook, LinkedIn, Marketing plan, Referral marketing, Small business, small business growth, small business marketing, Social media, Toronto, Twitter

I noticed a very interesting phenomenon when I started offering a new service. I noticed that the first people to sign up were my current clients. This got me thinking that perhaps I was forgetting something that I was teaching my clients everyday–that my existing clients are a very viable source of incremental income and… continue reading »

A Quick Guide to Making Your Brand's Story More Compelling

chala September 20, 2012 Brand, branding, Business, Business and Economy, Business plan, Coaching, Communication, Consulting, Customer, Entrepreneur, Facebook, LinkedIn, Management, Marketing, Small business, small business growth, small business marketing, Social media, Twitter

I am forever encouraging my clients to Rip off the Mask and be their authentic self to attract more of their ideal clients. Your core values are at the root of why you started your own business. Whether it’s to serve or to protect, to entertain or to teach–there’s a BIG why at the core of… continue reading »

How Original Are You?

chala September 12, 2012 Brand, branding, Business, Business and Economy, Business plan, Coaching, Communication, Consulting, Customer, Entrepreneur, Facebook, LinkedIn, Management, Marketing, Marketing and Advertising, Online Communities, Small business, small business growth, small business marketing, Social media, Social network, Twitter

What’s different about you? As a small business owner, you are the heart of that business. Your personality is the business’ personality. Your unique quirks and special attributes makes you stand out from all other humans whether you want it to or not. The real question is whether you strategically capitalize on this uniqueness in… continue reading »

The top 3 strategies for your business to survive and thrive in the new digital economy.

chala September 10, 2012 Brand, branding, Business, Business and Economy, Business plan, Canada, Communication, Consulting, Customer, Digital economy, Entrepreneur, Facebook, LinkedIn, market, Marketing, Marketing and Advertising, Question, Small business, small business growth, small business marketing, Social media, Social network, Target market, Twitter

Digital is a dirty word for some, an exciting word for other small business owners. Either way, you have to know a little bit about it and if all you know is the below three tips, you’ve got it made. 1. Get customers into YOUR marketing system – not just “fans” on someone else’s: Make… continue reading »

10 Dumb Sales Tactics to Avoid

chala September 7, 2012 Brand, Business, Business plan, Chala, Coaching, Communication, Consulting, Customer, Facebook, LinkedIn, Sales, Small business, small business growth, small business marketing, Social network, Twitter, YouTube

When you’re a small business owner trying to grow her business like me, you are selling 24/7 to everyone you meet all the time. At least it feels that way sometimes. So here are some really sound tips to avoid: 1. Answering Objections the Customer Hasn’t Surfaced Fix: Never start any sentence with “You may… continue reading »

What Your Email Address Really Says About You

chala September 5, 2012 BlackBerry, Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Customer, Email, Email address, Entrepreneur, Facebook, List Management, Mail, Marketing and Advertising, Microsoft, Small business, small business growth, small business marketing, Startup company, Startup.com, Toronto

I had to share this post with my fans and clients because I really do think your email address is a huge part of your brand character. A brand character is a set of human traits associated to your company. I find it so fascinating how people miss the opportunity to project their personality in… continue reading »

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