Customer – Page 3 – Marketing Strategy for B2B Companies

The Stupefying Simple Way to Pick Your Niche

chala August 29, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Entrepreneur, experience background, Facebook, leadership coaching, LinkedIn, Management, Marketing, Marketing and Advertising, Question, Sales, Small business, small business growth, small business marketing, small business owner, Social media, Social network, Target market, Time management, Toronto, Twitter

Tough nut to crack Picking a niche has been the bane of every entrepreneur’s existence. If you are a small business owner and recognise that to grow your business, you need to focus your marketing efforts on 1 target market (WHO) and talk to them about only 1 product or service (WHAT), then you… continue reading »

5 Business Naming Trends Startups Should Consider

chala AOL, Brand, branding, Business, Business and Economy, Business plan, Coaching, Communication, Customer, Entrepreneur, Facebook, Google, IBM, LinkedIn, Management, Marketing, Marketing and Advertising, Sales, Small business, small business growth, small business marketing, Social media, Social network, Target market, Toronto, Twitter, Uniform Resource Locator, Yahoo

I’m often asked during my branding seminars about how to pick a brand name for a business. It’s a subject that’s almost as emotional and personal as picking your baby’s name so I can only give my personal opinion based on research that I’ve read as well as share the tips in this article below:… continue reading »

7 Simple Ways to Relieve Stress Now

chala August 27, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Entrepreneur, Facebook, Fight-or-flight response, Health, John Morreall, LinkedIn, Management, Marketing, Monday, Question, Sales, Small business, small business growth, small business marketing, Social media, Social network, Stress, Target market, Time management, Twitter

I just got back from a weekend away and it’s now back to work Monday. I must admit I feel ALOT better about Mondays since I started my business growth coaching practice full-time. However, stress comes in all forms. Positive stress, son having tantrum stress, parents not getting younger stress. You name it! Here in this… continue reading »

Entrepreneurs peeing their pants

chala August 23, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Employment, Entrepreneur, Facebook, LinkedIn, Management, Marketing, Marketing and Advertising, Small business, small business growth, small business marketing, Social media, Social network, Target market, Toronto, Twitter, YouTube

If you feel the need for a Depends adult diaper as an entrepreneur trying to get new clients while doing things out of your comfort zone, you know exactly what I’m talking about. In this excerpt from an upcoming book Creating a Blueprint for Inner Change, I am contributing a chapter called The Anxious Small… continue reading »

5 Reasons People Unfollow You on Twitter

chala August 14, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Doug, English language, Entrepreneur, Facebook, LinkedIn, Management, Marketing, Question, RT (TV network), small business growth, small business marketing, Social media, Social network, Stream, Target market, Toronto, Twitter

As a complete Twitter novice who nevertheless helps people grow their business, I loved this article about the no-no’s of using it. I was pretty much responsible for 2 of the 5. Yikes! Take a look if you’re guilty too… 1. Every tweet is about your product or service. I know there are consultants out… continue reading »

Stage (S)kills!

chala August 13, 2012 Audience, Brand, branding, Business, Business and Economy, Business plan, Chala, client attraction, Coaching, Communication, Consulting, Customer, Education and Training, Entrepreneur, Facebook, LinkedIn, Management, publicspeaking, small business growth, small business marketing, Target market, Teacher, Twitter

My first public speaking experience that was memorable was in my 8th grade French class where I was doing my utmost to explain the mating habits of a praying mantis in French (they eat their partner once done with them!) to a class room of English-speaking pre-teens. Everyone ignored me. I then stopped everyone in… continue reading »

5 Tips to Help Your Marketing Messages Sing

chala August 10, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Facebook, Linguistics, LinkedIn, Management, market, Marketing, Marketing and Advertising, Mobile phone, New York City, Question, Sales, Small business, small business growth, small business marketing, Social media, Social network, Social Sciences, Target market, Time management, Toronto

Marketing– that often feared and sometimes hated dirty word. It really only means getting in front of people who need your help desperately and telling them that you can help them. How do you do it effectively, here’s an article with some very valid points: 1. Clarify thoughts. Can you describe your product or service… continue reading »

3 Olympian Strategies to Get Gold-Medal Tough in Business

chala August 7, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, competition, Consulting, Customer, Entrepreneur, Gold medal, London, London House, Michael Phelps, Olympic, Olympic Games, patience, Sales, Siebold, Small business, small business growth, small business marketing, Target market, Teacher, Time management, Toronto

If you spent the long weekend with one eye on the Olympics like me, you’re in awe and when it gets gory, disgust over the vivid images of these extraordinary individuals who will stop at nothing to win. As a business owner, I have a lot to learn from them. Here are a few things that got… continue reading »

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