Entrepreneur – Page 2 – Marketing Strategy for B2B Companies

"You Don't Have A Money Problem, You Have An Asking Problem!"

chala January 14, 2015 branding, Business plan, Chala, Communication, Consulting, Entrepreneur, small business growth, small business marketing, small business marketing consulting

So said my new coach in an intensely emotional stand-off with a participant at this weekend’s event. The unfortunate woman was emotionally and financially bankrupt. She had lost a lawsuit, owing over 6 figures in damages. She had to shatter her daughter’s dreams to enter an Ivy League college in the fall. All her many… continue reading »

And The Sad % Of People Who Keep New Year's Resolutions Are…

chala January 7, 2015 branding, Business, Business plan, Chala, Coaching, Communication, Consulting, Entrepreneur, Facebook, small business growth, small business marketing, small business marketing consulting

Happy New Year everyone! I wanted to greet you with a scary statistic..call me strange…Only 19% of people who make new year’s resolutions keep them for one whole year. Here are the other numbers according to the Toronto Star article: 19%: Less than 24 hours 15%: One week 52%: One month 19%: The whole year… continue reading »

When My Angry Reader Confronted Me At A Conference

chala December 16, 2014 branding, Business, Business plan, Chala, Coaching, Communication, Consulting, Entrepreneur, Facebook, Small business, small business marketing, Social media

I had one of the most interesting confrontations of my life at last week’s Canadian Association of Professional Speaker’s Conference. It was really illuminating and I’d like to share it with my fellow business owners who dare to blog, speak and in general share their honest personal opinion on the state of the business that… continue reading »

When My Childhood Was Running My Business

chala December 10, 2014 branding, Business, Business plan, Chala, Coaching, Communication, Consulting, Entrepreneur, small business growth, small business marketing

https://www.youtube.com/watch?v=ZtPv8SASWSU I may be over 40 but my parents and I still talk about my business. Occasionally they do give me advice, but that’s not what I’m talking about when I say that my childhood was running my business and it very well might be running yours too! A year ago, a met a man… continue reading »

How To Pick Your Brand Name

chala November 26, 2014 branding, Business, Chala, Coaching, Communication, Consulting, Entrepreneur, Management, Marketing, small business growth, small business marketing

https://www.youtube.com/watch?v=4osyhT92OXQ One of the most common questions I get asked by startups or new companies is ‘what should I choose as my brand name’. For most entrepreneurs, it’s like naming a baby with far reaching consequences and a thousand unforeseen implications. Here’s what I tell them: First figure out your niche. That means who your… continue reading »

Why You're Not Getting Clients From Social Media

chala November 20, 2014 branding, Business, Business plan, Chala, Coaching, Communication, Consulting, Entrepreneur, Facebook, LinkedIn, Marketing, small business growth, small business marketing, Social media, Twitter

https://www.youtube.com/watch?v=vW7NNtsBulk Yes, you’ve been posting articles on LinkedIn. You’ve said YES to every invite on Facebook and Twitter. You have done your job so how come social media isn’t doing its job and bringing you new clients? I think I might know the answer to that one. If you follow my work you can probably guess… continue reading »

The Verbal Diarrhea Elevator Pitch

chala November 5, 2014 branding, Business, Chala, Coaching, Communication, Consulting, Entrepreneur, Management, Small business, small business growth, small business marketing

Come on, admit it. You’ve heard it or done it. I know I have…The verbal diarrhea that happens when someone has to introduce themselves to a group of peers or prospects. The explanation that drones on and on about what someone does for a living, leaving the listeners perplexed and exhausted. And those are the people who… continue reading »

Can Your Sex Life Cost You Clients?

chala October 27, 2014 branding, Business, Business plan, Chala, Coaching, Communication, Consulting, Entrepreneur, Facebook, small business growth, small business marketing

A week after being rocked by the Parliament shooting, popular CBC host Jian Ghomeshi was fired over sex allegations about his involvement in rough play in the bedroom. He subsequently wrote a Facebook manifesto where he declared that all acts were consensual and that respecting different sexual tastes were part of human rights.

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