Kate’s initial elevator pitch had a lot of elements of what we needed but like everyone else, I couldn’t resist niching her down and getting her to talk more about a specific pain. Certainly, Kate could help any number of people who counted on their appearance for a living but how would she network with… continue reading »
Rochelle started off talking about an age group as a target and a generic pain point that she helps them with. The first problem is that people don’t gather by their age. I recently went to an ABBA/Queen Video Halloween party and the number of 20-year-olds singing “I Do I Do I Do” seriously raised… continue reading »
Like every single coach I have ever met in my life, Carol was positioning herself as a leadership coach when we first met. When I dug deeper and asked her to look at the biggest problem she’s ever solved and what industry that client was in, all the answers were there. Her marketing strategy and… continue reading »
When a job is what you go get because you’ve failed at the dream of entrepreneurship, that’s when I’m sad. Because Entrepreneurship was my dream when I was working for others for 2 whole decades. I don’t want you to ever lose that dream.
Ever wonder what you’d like to tell other entrepreneurs after you’ve died? I hope I’m not the only one to have this strange compulsion to think such morbid thoughts. Whatever the case, I thought: who better to look to than successful entrepreneurs who are now dead for the answer? Be Yourself As Steve Jobs so eloquently put… continue reading »
After years of working on myself, I am fortunate to be in the place where I’m actually uncomfortable being comfortable. If I have lots of money in the bank, I go and spend it on a wildly scary new way to grow my business. So I’m scared ALL the time. I want growth constantly. I… continue reading »
I lived through 2 clients having deep lows this week. They had come to the end of their limits of failure. They were feeling weak, vulnerable and defeated. These are strong, intelligent people who are very successful at most things. Yet they were both reduced to despair at having failed at something in their own… continue reading »
A few weeks ago, I got a shocking email: a friend’s young son was diagnosed with leukemia. He now needs a bone marrow transplant. The odds of a match are 1 out of 30 000. The donor can’t be anyone (I really thought hard about doing it myself!). It has to be someone from the same geographic… continue reading »
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