by chala | Dec 12, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a small business marketing coach, I’ve been beating the drum of focused niching for as long as I can remember. Picking just one group of people to serve and to talk to them about only one thing I do, for most people is really really hard. The major reason why...
by chala | Dec 11, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
If you know that YouTube is now the #2 search engine after Google and feel guilty of still not having made your own video, you need help to lose your video virginity and I’m here to help! Video’s the way I don’t need to convince (I hope) that you need to put your mug...
by chala | Dec 7, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a straight talking Marketing Coach for Small Biz, what I do all day everyday is to help my clients get their clients’ attention. It is the most primitive and basic definition of marketing. Here are some really cool tips on how to do exactly that: 1. Get to...
by chala | Dec 6, 2012 | Ezines, Inspiration, Leadership, Small business growth
Unbelievable but true, if you pay even just one compliment to someone you work with, it might improve their performance. Read about this fascinating study below: In a recent study conducted by Japanese scientists, researchers found that people tend to perform a task...
by chala | Dec 5, 2012 | Just in case
Bet you didn’t even know that when you’re measuring your success by the number of likes and follows and clickthroughs, that you may only be achieving short term success. The following article claims that the number one mistake small business owners are...
