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When Your Imagination Is Bigger Than Your Wallet

by chala | Mar 28, 2013 | Just in case

Have you ever solved a problem bigger than your wallet with your imagination? Well, here’s a story that I hope you will learn a lot from! The Situation My client Andrea (I have permission to use her real name) hired a young hotshot assistant for her ad agency....

Do Customers Love You? 5 Questions to Ask

by chala | Mar 25, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

Your customers may ‘like’ your Facebook page but do they actually LOVE you? That’s such an overused word but I don’t mind. I use it for everything because like any consumer, I’m passionate about the products and services I spend my life...

5 Signs That You Are Living In The Dark Ages

by chala | Mar 20, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I’ve been having lots of short phone chats with people I meet while networking, on social media or with people who’ve been e-introduced to me. In some cases, I have to really shake my head at the mindset that greets me. Here are some hints that you might...

Brandings Cardinal Sins: 3 Common Mistakes to Avoid

by chala | Mar 19, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

You probably know that branding started in farms thousands of years ago to distinguish one farmer’s cattle from another’s. In business, it’s one of the most important things to set you apart from your sea of competitors. Nobody’s born with this...

Poking my eyes out

by chala | Mar 13, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

Have you ever wanted to poke your own eyes out during someone’s speech? Last night I attended a professional association meeting where I was asked to stay for the presentation since I’ll be speaking there myself this year. The talk was given by a sales rep...
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