market – Marketing Strategy for B2B Companies

I'm Giving Birth

chala December 5, 2013 branding, Business, Chala, Coaching, Communication, Consulting, Entrepreneur, Facebook, Fiverr.com, LinkedIn, market, Pedometer, small business growth, small business marketing, Twitter, Weight Watchers, YouTube

For those of you who know me, I’ve already given birth to a too cute baby named Logan and I’m too old to do it again. However, I am giving birth to new ideas in my business that will help more entrepreneurs figure out their marketing so they can go out there and get more clients…. continue reading »

Get the Most Bang for Your Marketing Buck: 3 Ways

chala November 13, 2013 branding, Business, Chala, Chicken soup, Coaching, Communication, Consulting, Entrepreneur, Facebook, Kevin Daum, LinkedIn, market, small business growth, small business marketing, Twitter, YouTube

The biggest misconception I run into about marketing amongst small business owners is that it’s expensive. If you’re interested in making sure that what you do spend is not wasted, read this article by Kevin Daum of Inc. Magazine where he talks about 3 golden ways to do just that: 1. Be Compelling To be truly compelling… continue reading »

Are You A Marketing Slouch?

chala May 2, 2013 branding, Business, Chala, Coaching, Consulting, elevator pitch, Entrepreneur, Facebook, Internet marketing, Management, market, Marketing and Advertising, Small business, small business growth, small business marketing, Vocus

If you’re not exactly doing cartwheels about how much your business has been growing then you might be interested in taking this test to see if you’re a dreaded Marketing Slouch or a happy Marketing Superstar. Chances are, if you’re not happy then you can stand to make a few changes in your biz. I’m here… continue reading »

The 5 Questions You Should Ask Yourself Before Taking on a Client

chala March 6, 2013 Business, client, Coaching, Communication, Consulting, Facebook, Home, LinkedIn, market, Marketing, Small business, small business growth, small business marketing, Twitter

As a small business owner, I think my clients are like my bosses. I have loads of them. So if stats say that people leave their jobs because of not being able to get along with their bosses, I think it’s safe to say that it’s really important how you manage your clients. Like anything… continue reading »

The New Rules for Marketing

chala March 4, 2013 Brand, branding, Business, Business plan, Buyer, Communication, Consulting, Consumer, Internet marketing, Management, market, Marketing, Marketing and Advertising, small business growth, small business marketing, USMLE Step 1

I am old. These eyes have seen many marketing campaigns in many boardrooms over the years. One thing that doesn’t change about marketing is that it’s based on human emotions and responses. However, a lot else has changed about the world of marketing and how to effectively get your message out to your customers. Here… continue reading »

The top 3 strategies for your business to survive and thrive in the new digital economy.

chala September 10, 2012 Brand, branding, Business, Business and Economy, Business plan, Canada, Communication, Consulting, Customer, Digital economy, Entrepreneur, Facebook, LinkedIn, market, Marketing, Marketing and Advertising, Question, Small business, small business growth, small business marketing, Social media, Social network, Target market, Twitter

Digital is a dirty word for some, an exciting word for other small business owners. Either way, you have to know a little bit about it and if all you know is the below three tips, you’ve got it made. 1. Get customers into YOUR marketing system – not just “fans” on someone else’s: Make… continue reading »

5 Tips to Help Your Marketing Messages Sing

chala August 10, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Facebook, Linguistics, LinkedIn, Management, market, Marketing, Marketing and Advertising, Mobile phone, New York City, Question, Sales, Small business, small business growth, small business marketing, Social media, Social network, Social Sciences, Target market, Time management, Toronto

Marketing– that often feared and sometimes hated dirty word. It really only means getting in front of people who need your help desperately and telling them that you can help them. How do you do it effectively, here’s an article with some very valid points: 1. Clarify thoughts. Can you describe your product or service… continue reading »

How to Break Through Fear and Self-Doubt

chala July 25, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Entrepreneur, Facebook, LinkedIn, Management, market, Marketing, Sales, Small business, small business growth, Toronto, Twitter

When I walked out of my beloved job of 7 years last August to start my coaching business with 0 clients, I didn’t sleep for 2 months. It got to be so bad that if I did sleep, I had nightmares. I could almost predict it every night and would tell my husband “Goodnight honey,… continue reading »

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