by chala | Jun 12, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I loved this article in the Entrepreneur Magazine by Colleen DeBaise about good marketing advice that we’ve just plumb forgotten! I am constantly remembering really basic things I knew to succeed in my marketing. For example, sometimes I get too busy to look at...
by chala | May 10, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Drumming up new customers is on the minds of every business owner. In fact a Constant Contact survey says that 80% of them stay up at night thinking about this very thing.(as a small business coach, I am definitely a part of that statistic!) Here’s an excerpt...
by chala | May 2, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
If you’re not exactly doing cartwheels about how much your business has been growing then you might be interested in taking this test to see if you’re a dreaded Marketing Slouch or a happy Marketing Superstar. Chances are, if you’re not happy then...
by chala | Mar 15, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a brand marketing coach for small businesses, my number one job is to drag my clients out of the past perception of what marketing was into the future. I’m even writing a book about it called “Gentle Marketing”. It’s all about attraction,...
by chala | Mar 4, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I am old. These eyes have seen many marketing campaigns in many boardrooms over the years. One thing that doesn’t change about marketing is that it’s based on human emotions and responses. However, a lot else has changed about the world of marketing and...