Dale is in an industry where she can help a lot of people with a lot of legal pain. However, her elevator pitch was still not as sticky as it could be. I mean, I have been meeting Legal Shield reps in both the US and Canada for years and they all have the exact… continue reading »
By virtue of being a dear friend, of course I had already Polished Sacha’s Pitch. Just like he had redone my entire website with an amazing custom design! In the podcast, Sacha talks about what his pitch was before we switched it up. He also talks about how uncomfortable it is to change what you’re… continue reading »
In his initial elevator pitch, Peter called himself a video story-teller. He then very kindly went on to educate me (his pretend prospect) about their pain. This is a tough haul because you should never have to talk someone into needing you. Instead, I’d rather your target prospects were already tearing their hair out and… continue reading »
Carol is truly one of the bravest women I know so it was really great to help her hone her Pitch. As I watch these videos for a second time to write these blurbs though, I can see that I’ve skipped some stuff in the moment. Like how Carol was telling me that she’d like… continue reading »
Hailey’s main differentiator in her eyes was the fact that she offered her clients 3 services in one stop. Instead, I took her into the complete opposite direction by getting her to focus on just one thing that she did. When we tell a prospect that we are experts in more than just one thing,… continue reading »
Ipek is a friend and also happens to have the same name as my beloved sister so it was so much fun Polishing her Pitch. Being a keen businesswoman, she knew her stuff cold. She knew who her target was and the features of the product that she’s selling. However, what she was having more… continue reading »
Hashim was the second accountant in the group who came at me with a generic pitch. What’s interesting is that he already had a niche that was a very specific one who had big pain around taxation that he wasn’t talking about in his pitch. Once we went through the exercise of figuring out the… continue reading »
Confused minds don’t buy. When I first heard Jas’ elevator pitch during a networking event and again in the podcast, I couldn’t understand if he was an accountant, a bookkeeper or a financial consultant. Through our session, we were able to not only get him to a specialty but also a very specific vertical industry…. continue reading »
Subscribe to Chala's Newsletter
Get the latest news and stories delivered to your inbox.
SIGN UP NOW