by chala | Jul 18, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth, Videos
I was walking down the street at lunch today and saw the sad story of so many failed businesses on my way. Upended barber’s chairs in an abandoned hair salon, dusty stones lined along a chiropractic pain clinic storefront, the local Blockbusters I used to haunt...
by chala | Jul 9, 2013 | Ezines, Inspiration, Just in case, Leadership, Marketing, Small business growth
A question I often get from clients is “how do I avoid giving away the whole secret of what I do in my blogs or videos?” It’s really a critical question because who’s going to buy the cow if you already gave them the milk? (a gross thought really, who wants a cow?...
by chala | Jul 4, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a small business marketing coach, I talk about my mistakes all the time since I made so many of them since I want people to learn from them. This one mistake I’m thinking about was so big that it kept me exhausted and starving in my business! Here it is—ready? I...
by chala | Jul 2, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I’m a huge proponent of being yourself as part of your brand for your business. Authenticity and truth need to be at the core of what you say and do. It doesn’t matter if what you say is hurtful or controversial, there are still people who will love your...
by chala | Jun 20, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Jason Fell’s story in the Entrepreneur magazine is based on a talk he attended (and I also attended!) by thought leader Jonah Berger who wrote a book called Contagious: Why Things Catch On (Simon & Schuster, 2013) He made really compelling cases for why...
