by chala | Jun 29, 2012 | Ezines, Small business growth
Who knew manners mattered more than any other sales technique known to man or woman kind? Read on to this story which illustrates something that is so common nowadays that I’d like all those reading the article to take a second look at how their manners...
by chala | Jun 27, 2012 | Ezines, Inspiration, Leadership, Small business growth, Videos
During the 7 years of my coaching practice, I’ve been lucky that I’ve only lost a couple of clients. Each time that it happens I’m reminded again of the lessons that I’ve learned and I hone my skills and services to be that much better. If you want to grow your small...
by chala | Jun 22, 2012 | Ezines, Marketing, Small business growth
As you give it your all and make your pitch to your customer, your customer is also busy thinking about a couple of things. These are: 1. Do I want to do business with this person? Who is this person, really? Do I trust him? Do I like her? 2. Do I want to do business...
by chala | Jun 14, 2012 | Ezines, Marketing
Cold calling is not dead. Yes, I rarely cold call to get clients but often have to cold call to get speaking engagements. One way or another, cold calling is inescapable. Here are some things to avoid so that you stop looking like a nervous rookie when you do pick up...
by chala | May 25, 2012 | Ezines, Marketing
When you’re a small business, you ARE your business. So to market it properly, you need to engage your clients’ hearts and minds with the wonder of who you really are. Here’s a great article about that: Tell your company’s story. Everyone likes...
