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Project a Successful Image: 7 Ways

by chala | Feb 8, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

In my world of marketing my own business, image is everything. It is the packaging to your product. It is the first impression and sometimes only impression someone will have of your business. Projecting a successful one takes some planning. Check out these tips...

3 Things You Wish People Would Say While Networking

by chala | Jan 2, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

As a small business growth coach, I find myself at networking meetings 2-3 times a week. These are some of the things I wish for in my head for someone to sometimes say… 1. Excuse me, you have something black in your teeth This one killed me as I got into my car...

How to Build Customer Loyalty in 2013

by chala | Dec 20, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth

Isn’t it the ultimate goal of every small business owner to make customers become slaves to their fashion. To have their clients tatoo their names? To become lifelong raving fans? Yes yes and yes. I really loved this very simple and short and kinda funny article...

Why Shorter Is Sweeter (& Always More Efficient)

by chala | Dec 14, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I’m only 5’3″ so naturally I would subscribe to the notion that shorter is sweeter but even as a small business coach I think this idea is key to good communication. A client sent a sell sheet she’d made for a new program she was offering. It...

Recent Posts

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  • Controversial Opinion: Marketing Does Not Equate to Pitching
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  • Only 3% of Pitch Winners Get the Prize

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