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Don't Talk About Your Hell While You're In It

by chala | Apr 17, 2013 | Ezines, Inspiration, Just in case, Leadership, Marketing, Small business growth

You are human (right?) and while as an entrepreneur you help solve your clients’ pain, sometimes you are also in pain. Sometimes, that pain that you make your living helping clients with is also, for a brief moment in time, your pain. Do you feel like a fraud...

Listen To My 'Gentle Marketing' Radio Interview

by chala | Apr 10, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth, Videos

Are you a shy marketer? Do you hate in-your-face-marketing? Don’t you think it’s 100% better to have clients be attracted to YOU? I believe so strongly in this topic that I wrote a book on it (coming in May!) Listen to my hilarious radio interview...

Your Website Should Be A Love Letter

by chala | Apr 2, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

As a small biz marketing coach, I sure do write and think about love a lot, don’t I? Well, that’s just me. Now what about you? Are you looking at your biggest and in most cases first point of contact between your potential clients and yourself, ie. your...

The Secret to a Strong Branding Message? Focus.

by chala | Apr 1, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

Can’t focus? Then you’re in for a tough time in business. Here’s someone else who agrees with me about the need for a business to pick just 1 thing to sell to only 1 group of people–Adam Kleinberg, (a cool ad agency dude). He agrees that people...

When Your Imagination Is Bigger Than Your Wallet

by chala | Mar 28, 2013 | Just in case

Have you ever solved a problem bigger than your wallet with your imagination? Well, here’s a story that I hope you will learn a lot from! The Situation My client Andrea (I have permission to use her real name) hired a young hotshot assistant for her ad agency....
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