by chala | Jan 14, 2020 | podcast, Polish My Pitch
Carol is truly one of the bravest women I know so it was really great to help her hone her Pitch. As I watch these videos for a second time to write these blurbs though, I can see that I’ve skipped some stuff in the moment. Like how Carol was telling me that she’d...
by chala | Jan 7, 2020 | podcast, Polish My Pitch
Hailey’s main differentiator in her eyes was the fact that she offered her clients 3 services in one stop. Instead, I took her into the complete opposite direction by getting her to focus on just one thing that she did. When we tell a prospect that we are experts in...
by chala | Dec 31, 2019 | podcast, Polish My Pitch
Ipek is a friend and also happens to have the same name as my beloved sister so it was so much fun Polishing her Pitch. Being a keen businesswoman, she knew her stuff cold. She knew who her target was and the features of the product that she’s selling. However, what...
by chala | Dec 10, 2019 | podcast, Polish My Pitch
A dear friend who has had me as a guest on her own podcast, Penny still needed a nudge to niche down into one industry focus and one aspect of digital marketing that she could become an expert in. Through our 5-minute brainstorm, we were able to come up with a really...
by chala | Nov 26, 2019 | podcast, Polish My Pitch
Like every single coach I have ever met in my life, Carol was positioning herself as a leadership coach when we first met. When I dug deeper and asked her to look at the biggest problem she’s ever solved and what industry that client was in, all the answers were...