by chala | Jun 20, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Jason Fell’s story in the Entrepreneur magazine is based on a talk he attended (and I also attended!) by thought leader Jonah Berger who wrote a book called Contagious: Why Things Catch On (Simon & Schuster, 2013) He made really compelling cases for why...
by chala | Jun 18, 2013 | Inspiration, Just in case, Leadership, Marketing, Small business growth
Sometimes when I was in a snit about an argument I had with my family, I’d slink into a corner and fantasize about just running away (not to the circus but you get the idea). I wondered if anyone would care if I disappeared and how long it would take for them to...
by chala | Jun 12, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
A lot of small businesses are pouring dollars into campaigns to win the hearts, minds and wallets of their clients. I’m here to make a bold statement (as I am known to make) that often, they are wasting their money. You Can’t Make People Love You In high...
by chala | May 27, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I don’t really believe that there are competitors in my industry of consulting. We are all so individualized and so different that we can’t help it. We have NO real competition. Of course, in order to be even more memorable and differentiated, you have to...
by chala | May 2, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
If you’re not exactly doing cartwheels about how much your business has been growing then you might be interested in taking this test to see if you’re a dreaded Marketing Slouch or a happy Marketing Superstar. Chances are, if you’re not happy then...
