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Your Website Should Be A Love Letter

by chala | Apr 2, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

As a small biz marketing coach, I sure do write and think about love a lot, don’t I? Well, that’s just me. Now what about you? Are you looking at your biggest and in most cases first point of contact between your potential clients and yourself, ie. your...

The Secret to a Strong Branding Message? Focus.

by chala | Apr 1, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

Can’t focus? Then you’re in for a tough time in business. Here’s someone else who agrees with me about the need for a business to pick just 1 thing to sell to only 1 group of people–Adam Kleinberg, (a cool ad agency dude). He agrees that people...

5 Signs That You Are Living In The Dark Ages

by chala | Mar 20, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I’ve been having lots of short phone chats with people I meet while networking, on social media or with people who’ve been e-introduced to me. In some cases, I have to really shake my head at the mindset that greets me. Here are some hints that you might...

Brandings Cardinal Sins: 3 Common Mistakes to Avoid

by chala | Mar 19, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

You probably know that branding started in farms thousands of years ago to distinguish one farmer’s cattle from another’s. In business, it’s one of the most important things to set you apart from your sea of competitors. Nobody’s born with this...

Poking my eyes out

by chala | Mar 13, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

Have you ever wanted to poke your own eyes out during someone’s speech? Last night I attended a professional association meeting where I was asked to stay for the presentation since I’ll be speaking there myself this year. The talk was given by a sales rep...
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