by chala | May 27, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I don’t really believe that there are competitors in my industry of consulting. We are all so individualized and so different that we can’t help it. We have NO real competition. Of course, in order to be even more memorable and differentiated, you have to...
by chala | Apr 10, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth, Videos
Are you a shy marketer? Do you hate in-your-face-marketing? Don’t you think it’s 100% better to have clients be attracted to YOU? I believe so strongly in this topic that I wrote a book on it (coming in May!) Listen to my hilarious radio interview...
by chala | Apr 3, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
If you beat yourself up about not being social media savvy, you can stop. It looks like most social media tools listed below are still very fringe (ranging between 13-16% of all internet users with the exception of Facebook). Here’s a recent report by Pew...
by chala | Mar 20, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I’ve been having lots of short phone chats with people I meet while networking, on social media or with people who’ve been e-introduced to me. In some cases, I have to really shake my head at the mindset that greets me. Here are some hints that you might...
by chala | Mar 8, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
A lot of the work I do with my clients around branding and marketing themselves is around authenticity and transparency. I often talk about how attractive it is when you, the small business owner is up front and honest with people. When it comes to...
