Social media – Page 4 – Marketing Strategy for B2B Companies

Are you guilty of oversharing?

chala November 21, 2012 Adobe Flash Player, Brand, branding, Business, Business plan, Chala, Coaching, Communication, Consulting, Entrepreneur, Facebook, People, Small business, small business growth, small business marketing, Social media, Twitter, United States

Last night I listened to a speaker who was highly touted by the host as being so phenomenal as to be back by popular demand from thousands of miles away. Her topic was the same as mine, helping small businesses grow through branding so I was truly looking forward to her perspective. Gory Story After… continue reading »

5 Ways Social Media Can Ruin Your Reputation

chala November 15, 2012 Business, Communication, Endorsements, Facebook, Google, LinkedIn, Management, Marketing, Online Communities, Small business, small business growth, small business marketing, Social media, Twitter

As a relative social media newbie who helps entrepreneurs grow their businesses, I am really worried about doing the wrong things online. The other day, a friend had to explain that #FF on a tweet meant that they were praising your work. Who knew! So if you’re like me and you want to understand how… continue reading »

5 Tech Time Wasters and How to Avoid Them

chala October 1, 2012 Atari, Brand, branding, Business, Chala, Coaching, Communication, Consulting, Entrepreneur, Internet Explorer, Internet Explorer 10, Marketing, Multi-touch, Small business, small business growth, small business marketing, Smartphone, Social media, Time management

Even as a small business growth coach, I am the least technical person you’ll meet. Every time my computer obsessed dad would call me over to tell me about a new and amazing thing he’d found online, I’d glaze over and paste a polite smile on my face. Poor guy. When I saw this list of… continue reading »

Inside the Successful Leaders Mindset

chala September 24, 2012 Brand, branding, Business plan, Chala, Coaching, Consulting, Entrepreneur, Facebook, learning, LinkedIn, Marketing, mindset, Neuro-linguistic programming, Small business, small business growth, small business marketing, Social media, Thought, Twitter, Weight loss

Many years ago when I took NLP training, we learned that in order to help clients lose weight, we had to help them to emulate how fit people made their eating decisions. For example, the first thought when a fit person’s hungry might be “What would satisfy me until lunch” then the thought process would progress… continue reading »

Marketing Plan for Existing Clients

chala September 21, 2012 Brand, branding, Business, Business and Economy, Business plan, Coaching, Communication, Consulting, Customer, Entrepreneur, Facebook, LinkedIn, Marketing plan, Referral marketing, Small business, small business growth, small business marketing, Social media, Toronto, Twitter

I noticed a very interesting phenomenon when I started offering a new service. I noticed that the first people to sign up were my current clients. This got me thinking that perhaps I was forgetting something that I was teaching my clients everyday–that my existing clients are a very viable source of incremental income and… continue reading »

A Quick Guide to Making Your Brand's Story More Compelling

chala September 20, 2012 Brand, branding, Business, Business and Economy, Business plan, Coaching, Communication, Consulting, Customer, Entrepreneur, Facebook, LinkedIn, Management, Marketing, Small business, small business growth, small business marketing, Social media, Twitter

I am forever encouraging my clients to Rip off the Mask and be their authentic self to attract more of their ideal clients. Your core values are at the root of why you started your own business. Whether it’s to serve or to protect, to entertain or to teach–there’s a BIG why at the core of… continue reading »

How Original Are You?

chala September 12, 2012 Brand, branding, Business, Business and Economy, Business plan, Coaching, Communication, Consulting, Customer, Entrepreneur, Facebook, LinkedIn, Management, Marketing, Marketing and Advertising, Online Communities, Small business, small business growth, small business marketing, Social media, Social network, Twitter

What’s different about you? As a small business owner, you are the heart of that business. Your personality is the business’ personality. Your unique quirks and special attributes makes you stand out from all other humans whether you want it to or not. The real question is whether you strategically capitalize on this uniqueness in… continue reading »

The top 3 strategies for your business to survive and thrive in the new digital economy.

chala September 10, 2012 Brand, branding, Business, Business and Economy, Business plan, Canada, Communication, Consulting, Customer, Digital economy, Entrepreneur, Facebook, LinkedIn, market, Marketing, Marketing and Advertising, Question, Small business, small business growth, small business marketing, Social media, Social network, Target market, Twitter

Digital is a dirty word for some, an exciting word for other small business owners. Either way, you have to know a little bit about it and if all you know is the below three tips, you’ve got it made. 1. Get customers into YOUR marketing system – not just “fans” on someone else’s: Make… continue reading »

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