Social Networking – Marketing Strategy for B2B Companies

Listen To My 'Gentle Marketing' Radio Interview

chala April 10, 2013 branding, Business, Chala, Coaching, Communication, Consulting, Entrepreneur, Facebook, LinkedIn, Marketing, Online Communities, small business growth, small business marketing, Social media, Social Networking, Target audience, Twitter

Are you a shy marketer? Do you hate in-your-face-marketing? Don’t you think it’s 100% better to have clients be attracted to YOU? I believe so strongly in this topic that I wrote a book on it (coming in May!) Listen to my hilarious radio interview with BizRadio and BizTV host David Wojcik on this topic of marketing on a shoestring… continue reading »

The Power of a Single Compliment

chala December 6, 2012 Facebook, LinkedIn, Online Communities, Performance, Public Library of Science, Social Networking, Tapping, Twitter

Unbelievable but true, if you pay even just one compliment to someone you work with, it might improve their performance. Read about this fascinating study below: In a recent study conducted by Japanese scientists, researchers found that people tend to perform a task better after receiving just a single compliment. In the study, 48 adults… continue reading »

Are you lazy?

chala October 15, 2012 Consulting, Facebook, Lady Gaga, LinkedIn, Patagonia, small business growth, small business marketing, Social Networking, Twitter, United States, YouTube

Whether you truly are ‘lazy’ or not, I don’t know nor do I really care. What I’m here to help you do is to get you to a productive state from that comatose one that you might be in right now. Lazy is as lazy does If you’re always busy and exhausted, you sure don’t… continue reading »

Where Is Your Website Focus: You or Your Prospect?

chala October 11, 2012 Chala, Communication, Facebook, HubSpot, LinkedIn, Marketing, Online Communities, small business growth, small business marketing, Social Networking, Twitter, Website

I dare you to go look at any website, especially if it’s a service based professional’s website and they’ll be talking about themselves. Don’t worry, this self-obsessed communication isn’t only on websites but can also be found in networking meetings, parties or even during actual business pitches! Like the time when I was a client and… continue reading »

7 Things Your Customers Want Most

chala September 25, 2012 7 Things, branding, Business, Business and Economy, Business plan, Chala, Communication, Consulting, Customer, Entrepreneur, Facebook, LinkedIn, Online Communities, Small business, small business growth, small business marketing, Social Networking, Toronto, Twitter

It’s hard to part a consumer from their dollar these days. In truth, it always was. The new consumer is savvy and has the power of the internet as a research tool to dig into your industry, your competitors and to get the skinny on you. At the end of it all though, once they’ve bitten… continue reading »

Turn Criticism Into Money

chala May 23, 2012 branding, Business, Coaching, Criticism, Facebook, LinkedIn, Online Communities, Sales, small business growth, small business marketing, Social media, Social Networking, Twitter

It hurts to hear bad stuff about ourselves. Did you ever think hearing it from client could actually make you money though? I am in full agreement with the author of the article below. Before, I was one of those cats who would throw the baby out with the bath water, and dismiss criticism when… continue reading »

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