Target market – Marketing Strategy for B2B Companies

5 Ways I Get Over Rejection

chala September 25, 2014 branding, Business, Chala, Coaching, Communication, Consulting, Entrepreneur, Marketing, small business growth, small business marketing, Target market

Anyone who sells anything knows the sting of rejection in business. As a business growth coach, I have certainly never been immune to it. Here are some Jedi mind tricks I use to stay on top of my game while being rejected. 1. Hire Help To Get Better When I wanted to increase my close… continue reading »

Shock yourself—make a decision

chala September 26, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Consulting, Customer, Decision making, Entrepreneur, Facebook, LinkedIn, Marketing, Napoleon Hill, Sales, Small business, small business growth, small business marketing, Target market, Toronto, Twitter

A liability One of the biggest liabilities of a small business owner is his or her inability to make quick and effective decisions. In large corporations, unless you’re top management, this is less of a problem because there’s always someone else who’s got more authority than you. So if there’s a decision it’s usually not… continue reading »

The top 3 strategies for your business to survive and thrive in the new digital economy.

chala September 10, 2012 Brand, branding, Business, Business and Economy, Business plan, Canada, Communication, Consulting, Customer, Digital economy, Entrepreneur, Facebook, LinkedIn, market, Marketing, Marketing and Advertising, Question, Small business, small business growth, small business marketing, Social media, Social network, Target market, Twitter

Digital is a dirty word for some, an exciting word for other small business owners. Either way, you have to know a little bit about it and if all you know is the below three tips, you’ve got it made. 1. Get customers into YOUR marketing system – not just “fans” on someone else’s: Make… continue reading »

The Stupefying Simple Way to Pick Your Niche

chala August 29, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Entrepreneur, experience background, Facebook, leadership coaching, LinkedIn, Management, Marketing, Marketing and Advertising, Question, Sales, Small business, small business growth, small business marketing, small business owner, Social media, Social network, Target market, Time management, Toronto, Twitter

Tough nut to crack Picking a niche has been the bane of every entrepreneur’s existence. If you are a small business owner and recognise that to grow your business, you need to focus your marketing efforts on 1 target market (WHO) and talk to them about only 1 product or service (WHAT), then you… continue reading »

5 Business Naming Trends Startups Should Consider

chala AOL, Brand, branding, Business, Business and Economy, Business plan, Coaching, Communication, Customer, Entrepreneur, Facebook, Google, IBM, LinkedIn, Management, Marketing, Marketing and Advertising, Sales, Small business, small business growth, small business marketing, Social media, Social network, Target market, Toronto, Twitter, Uniform Resource Locator, Yahoo

I’m often asked during my branding seminars about how to pick a brand name for a business. It’s a subject that’s almost as emotional and personal as picking your baby’s name so I can only give my personal opinion based on research that I’ve read as well as share the tips in this article below:… continue reading »

7 Simple Ways to Relieve Stress Now

chala August 27, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Entrepreneur, Facebook, Fight-or-flight response, Health, John Morreall, LinkedIn, Management, Marketing, Monday, Question, Sales, Small business, small business growth, small business marketing, Social media, Social network, Stress, Target market, Time management, Twitter

I just got back from a weekend away and it’s now back to work Monday. I must admit I feel ALOT better about Mondays since I started my business growth coaching practice full-time. However, stress comes in all forms. Positive stress, son having tantrum stress, parents not getting younger stress. You name it! Here in this… continue reading »

Entrepreneurs peeing their pants

chala August 23, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Employment, Entrepreneur, Facebook, LinkedIn, Management, Marketing, Marketing and Advertising, Small business, small business growth, small business marketing, Social media, Social network, Target market, Toronto, Twitter, YouTube

If you feel the need for a Depends adult diaper as an entrepreneur trying to get new clients while doing things out of your comfort zone, you know exactly what I’m talking about. In this excerpt from an upcoming book Creating a Blueprint for Inner Change, I am contributing a chapter called The Anxious Small… continue reading »

5 Lessons From Oprah's Startup

chala August 16, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Entrepreneur, Facebook, Harpo Productions, LinkedIn, Management, Marketing, Marketing and Advertising, Oprah, Oprah Winfrey, Oprah Winfrey Show, Sales, Small business, small business growth, small business marketing, Social network, Target market, Time management, Toronto, Twitter

Can’t resist re-quoting an article when it has to do with my hero Oprah. When I saw her in person at her Toronto show, she talked a little about the OWN pains and how she had ‘a little show to run’ at the time of its start. Here are a few lessons for other startups… continue reading »

Never Miss an Update