Target market – Page 2 – Marketing Strategy for B2B Companies

5 Reasons People Unfollow You on Twitter

chala August 14, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Doug, English language, Entrepreneur, Facebook, LinkedIn, Management, Marketing, Question, RT (TV network), small business growth, small business marketing, Social media, Social network, Stream, Target market, Toronto, Twitter

As a complete Twitter novice who nevertheless helps people grow their business, I loved this article about the no-no’s of using it. I was pretty much responsible for 2 of the 5. Yikes! Take a look if you’re guilty too… 1. Every tweet is about your product or service. I know there are consultants out… continue reading »

Stage (S)kills!

chala August 13, 2012 Audience, Brand, branding, Business, Business and Economy, Business plan, Chala, client attraction, Coaching, Communication, Consulting, Customer, Education and Training, Entrepreneur, Facebook, LinkedIn, Management, publicspeaking, small business growth, small business marketing, Target market, Teacher, Twitter

My first public speaking experience that was memorable was in my 8th grade French class where I was doing my utmost to explain the mating habits of a praying mantis in French (they eat their partner once done with them!) to a class room of English-speaking pre-teens. Everyone ignored me. I then stopped everyone in… continue reading »

5 Tips to Help Your Marketing Messages Sing

chala August 10, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Facebook, Linguistics, LinkedIn, Management, market, Marketing, Marketing and Advertising, Mobile phone, New York City, Question, Sales, Small business, small business growth, small business marketing, Social media, Social network, Social Sciences, Target market, Time management, Toronto

Marketing– that often feared and sometimes hated dirty word. It really only means getting in front of people who need your help desperately and telling them that you can help them. How do you do it effectively, here’s an article with some very valid points: 1. Clarify thoughts. Can you describe your product or service… continue reading »

Uh-Oh: Do People Think You're a Bully?

chala August 9, 2012 Brand, branding, bully, Business plan, Chala, Coaching, Conflict resolution, Consulting, Entrepreneur, Facebook, LinkedIn, Management, Marketing, New York City, Sales, Small business, small business growth, small business marketing, Target market, Toronto, Twitter, United States, Violence and Abuse, Youth

I’ll never forget the heartbreak and shock of when I first started my work life and a colleague called me ‘pushy’. Since then, I’ve always kept a keen eye on what I’m doing and saying to avoid being perceived as such a vile thing. This article resounded with me because what if some of us… continue reading »

3 Olympian Strategies to Get Gold-Medal Tough in Business

chala August 7, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, competition, Consulting, Customer, Entrepreneur, Gold medal, London, London House, Michael Phelps, Olympic, Olympic Games, patience, Sales, Siebold, Small business, small business growth, small business marketing, Target market, Teacher, Time management, Toronto

If you spent the long weekend with one eye on the Olympics like me, you’re in awe and when it gets gory, disgust over the vivid images of these extraordinary individuals who will stop at nothing to win. As a business owner, I have a lot to learn from them. Here are a few things that got… continue reading »

A letter to my son: Lessons from a mom who stumbles while growing her small business

chala August 1, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, client conflict, client management, Coaching, Communication, conflict management, Consulting, Customer, Entrepreneur, Facebook, Home, LinkedIn, Magazines and E-zines, Management, Marketing, Sales, Small business, small business growth, small business marketing, Social network, Target market, Time management, Toronto, Twitter, United States

When small business owners have disagreements with clients, suppliers or partners it’s very personal. Because our businesses are very personal to us. I had such a disagreement recently and before it affected my business growth, I wanted to address it in a way that was cathartic and useful. So I wrote a letter to my… continue reading »

7 Email Prospecting Mistakes That Cost You Money

chala July 17, 2012 Brand, branding, Business, Business plan, Chala, Coaching, Communication, Computer-mediated communication, Consulting, Customer, Email, Email marketing, Entrepreneur, Mail Call, Management, Marketing, small business growth, small business marketing, Social media, Target market, Time management, Toronto, Tuesday

Email is still the strongest sales and marketing tool out there even though it’s been around far longer than social media. There are a few things you can do to become better at it though. Here are some things to avoid when using email to prospect… 1. Poor subject line Research has shown that a… continue reading »

Are You a Peddler … or a Seller?

chala July 5, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Customer Management, Entrepreneur, Facebook, Management, Marketing, Peddler, Police, Question, Sales, Shopping, small business marketing, Social media, Social network, Target market, Toronto, Twitter

Love that picture of a used car salesman. I had such a friend and he didn’t look like that and had a lineup of people with money in their pockets waiting for him to show the cars. He drove a better car and lived in a nicer house that I ever will…Regardless, you get the… continue reading »

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