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What Your Email Address Really Says About You

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I had to share this post with my fans and clients because I really do think your email address is a huge part of your brand character. A brand character is a set of human traits associated to your company. I find it so fascinating how people miss the opportunity to project their personality in… continue reading »

The Stupefying Simple Way to Pick Your Niche

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  Tough nut to crack Picking a niche has been the bane of every entrepreneur’s existence. If you are a small business owner and recognise that to grow your business, you need to focus your marketing efforts on 1 target market (WHO) and talk to them about only 1 product or service (WHAT), then you… continue reading »

5 Business Naming Trends Startups Should Consider

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I’m often asked during my branding seminars about how to pick a brand name for a business. It’s a subject that’s almost as emotional and personal as picking your baby’s name so I can only give my personal opinion based on research that I’ve read as well as share the tips in this article below:… continue reading »

Entrepreneurs peeing their pants

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If you feel the need for a Depends adult diaper as an entrepreneur trying to get new clients while doing things out of your comfort zone, you know exactly what I’m talking about. In this excerpt from an upcoming book Creating a Blueprint for Inner Change, I am contributing a chapter called The Anxious Small… continue reading »

5 Lessons From Oprah's Startup

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Can’t resist re-quoting an article when it has to do with my hero Oprah. When I saw her in person at her Toronto show, she talked a little about the OWN pains and how she had ‘a little show to run’ at the time of its start. Here are a few lessons for other startups… continue reading »

5 Reasons People Unfollow You on Twitter

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As a complete Twitter novice who nevertheless helps people grow their business, I loved this article about the no-no’s of using it. I was pretty much responsible for 2 of the 5. Yikes! Take a look if you’re guilty too… 1. Every tweet is about your product or service. I know there are consultants out… continue reading »

5 Tips to Help Your Marketing Messages Sing

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Marketing– that often feared and sometimes hated dirty word. It really only means getting in front of people who need your help desperately and telling them that you can help them. How do you do it effectively, here’s an article with some very valid points: 1. Clarify thoughts.  Can you describe your product or service… continue reading »

Uh-Oh: Do People Think You're a Bully?

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I’ll never forget the heartbreak and shock of when I first started my work life and a colleague called me ‘pushy’. Since then, I’ve always kept a keen eye on what I’m doing and saying to avoid being perceived as such a vile thing. This article resounded with me because what if some of us… continue reading »

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