by chala | Jul 25, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
When a tiny product research company called Metric Labs wanted the attention of their ideal client, a hardware heavyweight named Griffin Technologies, they had to resort to stalking. Metric tried every warm contact they had but simply couldn’t reach the CEO. Finally...
by chala | Jul 18, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth, Videos
I was walking down the street at lunch today and saw the sad story of so many failed businesses on my way. Upended barber’s chairs in an abandoned hair salon, dusty stones lined along a chiropractic pain clinic storefront, the local Blockbusters I used to haunt...
by chala | Jul 15, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
It’s an unwritten rule that all rock stars, even really ugly ones (no names needed) get a lot of girlfriends simply because they’re rock stars. The same can be said of small business owners who public speak and getting clients. Any entrepreneur who speaks...
by chala | Jul 11, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Networking shmetworking. You need strong body language everywhere in your business: when you meet suppliers, potential clients. You even need it at weddings and bar mitzvahs for God’s sake! So read some great tips about what you need to keep in mind when...
by chala | Jul 9, 2013 | Ezines, Inspiration, Just in case, Leadership, Marketing, Small business growth
A question I often get from clients is “how do I avoid giving away the whole secret of what I do in my blogs or videos?” It’s really a critical question because who’s going to buy the cow if you already gave them the milk? (a gross thought really, who wants a cow?...
