by chala | May 17, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
In recent news, outraged critics have been blasting Abercrombie &Fitch CEO Mike Jeffries’ comments about what the A&F brand stands for. Here’s what he said: “Candidly we go after the cool kids. A lot of people don’t belong (in our clothes) and they can’t...
by chala | May 16, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a small biz marketing coach, I’ve run into some doozy prospective clients in the past. At the beginning of my practice, I once had a client who actually haggled with me about the payment date. She devised payment plans that didn’t exist! So I decided to give you...
by chala | May 8, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth, Videos
[soundcloud url=”http://api.soundcloud.com/tracks/90578276″ iframe=”true” /] Enjoy my first taping of the regular radio segment I host on The Small Business Big Ideas Show called Ask Chala For Some Gentle Marketing Advice (see recording at the...
by chala | Apr 10, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth, Videos
Are you a shy marketer? Do you hate in-your-face-marketing? Don’t you think it’s 100% better to have clients be attracted to YOU? I believe so strongly in this topic that I wrote a book on it (coming in May!) Listen to my hilarious radio interview...
by chala | Apr 3, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
If you beat yourself up about not being social media savvy, you can stop. It looks like most social media tools listed below are still very fringe (ranging between 13-16% of all internet users with the exception of Facebook). Here’s a recent report by Pew...
