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Building Your Brand on Twitter

by chala | Mar 12, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

As a brand marketing coach, I am always interested in learning new ways to use my brand to enhance my presence on any client touch point. One such touch point is Twitter. Are you doing these things (some of them are admittedly no-brainers) to enhance and build your...

Spend Money to Make Money

by chala | Jan 10, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

One of the biggest objections I get from entrepreneurs when I introduce the concept of hiring me as a marketing coach and consultant is that they don’t have enough sales to justify the spend. They want to get some clients in the door before committing to a 6...

Too scared to lose your (video) virginity?

by chala | Dec 11, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth

If you know that YouTube is now the #2 search engine after Google and feel guilty of still not having made your own video, you need help to lose your video virginity and I’m here to help! Video’s the way I don’t need to convince (I hope) that you need to put your mug...

Are you lazy?

by chala | Oct 15, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth

Whether you truly are ‘lazy’ or not, I don’t know nor do I really care. What I’m here to help you do is to get you to a productive state from that comatose one that you might be in right now. Lazy is as lazy does If you’re always busy and...

10 Dumb Sales Tactics to Avoid

by chala | Sep 7, 2012 | Ezines, Leadership, Marketing, Small business growth

When you’re a small business owner trying to grow her business like me, you are selling 24/7 to everyone you meet all the time. At least it feels that way sometimes. So here are some really sound tips to avoid: 1. Answering Objections the Customer Hasn’t...
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