by chala | Dec 30, 2021 | Marketing
One of the biggest complaints I get from business owners I meet is that they don’t get into enough new sales meetings with corporate buyers. So I compiled a list of everything we change in our work with clients to get them more meetings. Golden Rules for 2022...
by chala | Dec 24, 2019 | podcast, Polish My Pitch
Kate’s initial elevator pitch had a lot of elements of what we needed but like everyone else, I couldn’t resist nichingher down and getting her to talk more about a specific pain. Certainly, Kate could help any number of people who counted on their appearance for a...
by chala | Dec 17, 2019 | podcast, Polish My Pitch
Rochelle started off talking about an age group as a target and a generic pain point that she helps them with. The first problem is that people don’t gather by their age. I recently went to an ABBA/Queen Video Halloween party and the number of 20-year-olds singing “I...
by chala | Dec 10, 2019 | podcast, Polish My Pitch
A dear friend who has had me as a guest on her own podcast, Penny still needed a nudge to niche down into one industry focus and one aspect of digital marketing that she could become an expert in. Through our 5-minute brainstorm, we were able to come up with a really...
by chala | Apr 10, 2015 | Inspiration
Ever heard of the saying “Don’t throw out the baby with the bath water?” When I first heard this expression, I was suitably horrified, what with throwing a baby out with anything. I was relieved to find out that it meant throwing something...
