by chala | May 20, 2020 | podcast, Polish My Pitch
I loved this episode of Polish My Pitch with Diana because we got to talk about the hairy, ugly problem of niching based on cost savings. I’m a little bit against positioning a business (and therefore their Elevator Pitch) on cost savings for several reasons. The...
by chala | May 13, 2020 | podcast, Polish My Pitch
Ellie (Elvan) was my first friend in Toronto. Since then she has become one of the hottest, busiest realtors in the Turkish community. As I was expecting, Ellie’s initial elevator pitch was talking about her list of different target groups and her list of different...
by chala | May 13, 2020 | Marketing, Uncategorised
The pandemic has probably got you sick of Zoom meetings. People who’d never heard of video conferencing are now having to do it as a regular part of their lives. My 11-year-old has no less than 5 Zoom calls a DAY as part of his private school curriculum. So I...
by chala | May 5, 2020 | podcast, Polish My Pitch
Daniel is a very successful, sharp cookie already. I’ve respected and admired his growth for years. But even he appreciated a fresh perspective on his Elevator Pitch. His go-to pitch was around helping CEOs scale their business. I tried to force his hand to niche down...
by chala | Apr 28, 2020 | podcast, Polish My Pitch
Dr. Mandeep, a chiropractor (DC) and functional medicine specialist by training had had huge success in her multitude of businesses for decades. Yet when we talked about who she could target as an industry or a self-gathered group of people, she literally said “I’d...
