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58% Marketers Don’t Know Their Target

58% Marketers Don’t Know Their Target

Have you been wracking your brain about why your marketing ROI is in the toilet? Wonder no more…Hubspot surveyed 1200 marketers recently and almost half (42%) only knew their target audience’s basics like demographics, name and location. Less than half...
Why B2B Buying Takes Longer Now

Why B2B Buying Takes Longer Now

During my last speech, I mentioned that corporate buying deals were taking longer after the pandemic. An audience member asked why so I dug deep for some research about this. It turns out that more than half of B2B execs report an increased timeline. Here it...