by Chala | May 11, 2022 | Marketing
Listening seems like the most logical thing to do in business, doesn’t it? Yet everyday, I see the heavy cost that businesses pay for not listening. I see it in the news, in my practice and all around me. Here is my breakout on where you, the business owner need...
by Chala | May 5, 2022 | Small business growth
With the onslaught of the Covid phenomenon, suicide, mental illness, divorce and depression rates have all gone up. Sadly, salespeople aren’t immune to this. A new study conducted by Dr. Good says that salespeople are actually lonely and it’s costing you,...
by Chala | Apr 28, 2022 | Small business growth
As a purchaser of services for 18 years working for sexy brands like Pepsi, Pizza-Hut, Frito-Lay and Smirnoff, I can honestly say that I’ve heard a lot of stupid questions. But my insider info actually comes from a much more recent source: the buyers I work with...
by Chala | Apr 13, 2022 | Marketing
After my most recent testimonial interview with a client, I started to think about what is different amongst the people who hire me and succeed vs those who don’t. If you’re also interested in business growth, you might want to take a look at the list...
by Chala | Apr 8, 2022 | Marketing
Most of my clients go one of two ways about creating newsletters, blogs or videos: They outsource or stay silent. Either way is not optimal since outsourcing it often turns into a generic soup of mishmash that blends in with what everyone else is saying in the market....
