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Will You Prefer In-Person on Online Events in 2021?
As businesses start to open up in the US, a new question has emerged: will events be virtual versus In-person this year? Will they have the same ROI as before? Which should we invest our time and efforts in? Well, here is a study to shed some light on the topic....
Marketing Mistake 4: Lack of a Super-Niche
Naked Marketing Podcast with Guest, Mike Lander Welcome to the Naked Marketing podcast where we get honest about marketing mistakes! On the show today we have Mike Lander, CEO of Piscari Ltd from the UK. Mike specializes in helping marketing agencies negotiate...
Marketing Mistake 3: Not Using Humour to Fix Mistakes
Naked Marketing Podcast with Guest, David Henzel Join me as I welcome David Henzel, Founder of Upcoach, on today’s episode of the Naked Marketing podcast where we get honest about marketing. David is a successful entrepreneur with a portfolio of companies,...
What Type of Content Is Still King? (research)
In the wild world of the pandemic, content isn't just still king, it's now more valuable than ever. Streaming services are booming. Education and entertainment are at an all time high. And marketers are definitely not missing that boat of the online 'captive...
Lawyer Appears as Kitten on Zoom
Zoom fatigue is hitting all of us. But this hilarious event where a lawyer couldn't take off his kitten zoom filter in court has a ton of lessons for our businesses. Prep is Everything When a lawyer borrowed his assistant's laptop to join the proceedings in a Texas...
Marketing Mistake 2: Sales and Marketing Departments Don’t Talk
Naked Marketing Podcast with Guest Romina Muhametaj In today’s episode of the Naked Marketing podcast, I get honest about marketing mistakes with Romina Muhametaj, CEO & Founder of Six 7 Radius LLC. Romina assists clients with marketing and sales, as well...
Post Pandemic Marketing
Businesses are just now coming out of the storm of the pandemic. And there's a lot of good news and new direction in this recent research conducted by the AMA and Deloitte about marketing in the aftermath of Covid. Marketing Is King There is a return of optimism in...
Marketing Mistake 1: Marketing to Yourself
Naked Marketing Podcast with Guest Andrew Deutsch In this inaugural episode of the Naked Marketing podcast, I chat with Andrew Deutsch from Fangled Tech about his biggest marketing mistakes. Fangled Tech is a strategy first, marketing and sales...
Why Your Outreach Is Rejected
Less than 10% of outreach messages actually get a response. The vast majority of all the email and the direct messages you send get ignored royally. Why is this happening and how can you turn that ship around? Target Not There Maybe your messaging is amazing but if...
Never Delegate Sales Except..
I'm going to make a bold statement: never delegate sales except if you have a working mastery of it yourself. You don't have to be the Yoda of sales but you should have a level of success with it. I was reminded of this wisdom when I interviewed Bryan Clayton of...
Dangers of Hyper-Growth During Covid
Covid has done some crazy things to a lot of businesses. Some are wondering how to pivot to make a living. But others are experiencing wild highs of incredible demand. So for those of you in that boat, here are a few warnings you may want to heed if you want to...
Suffering In Business
In Dan Pink's book "To Sell is Human", he asked research participants for the first word that came to mind when they heard the words 'sales' or 'selling'. Guess what wonderful words were most mentioned? "Pushy, hard, ugh, yuck, sleazy, annoying, slimy, dishonest"....
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
