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Meetings That Go Nowhere
Sales Meetings, that is..In fact, B2B sellers waste, on average, over $38,000** per year in direct costs on meetings that go nowhere and 62% of initial meetings do not progress to next meeting.*** As the purchaser of services for 18 years I have a few secrets that...
Marketing Mistake 10: Gave People What They Said They Wanted
Naked Marketing Podcast with Guest, Art Bell On today’s episode of the Naked Marketing podcast, I’m joined by Art Bell, a writer with 35 years of cable television experience. Art started his career as an economist and financial analyst and later transitioned...
Marketing Mistake 9: Waiting for a Pandemic to Change My Marketing
Naked Marketing Podcast with Guest, Mike McGlothlin I’m joined by Mike McGlothlin, Executive Vice President of Ash Brokerage for this episode of the Naked Marketing podcast where we uncover the biggest marketing mistakes. To start, Mike tells us about his...
Marketing Mistake 8: Not Doing Podcasts Sooner
Naked Marketing Podcast with Guest, Dom Einhorn On today’s episode of the Naked Marketing podcast I’m joined by Dom Einhorn, Founder and CEO of UNIQORN Incubator-Accelerator. Dom lives in France where he’s building the largest rural incubator accelerator in...
Marketing Mistake 7: Not Doing Due Diligence on Marketing Process
Naked Marketing Podcast with Guest, Don Markland Join me in welcoming Don Markland, CEO of Accountability Now to this episode of the Naked Marketing podcast where we chat about marketing mistakes. Don, an international business coach who helps businesses with...
Your Presentations Are Boring
Hey, don't kill the messenger, I didn't make this up. A study by Polleverywere found that there were 35 Million PowerPoint presentations given each day to an audience of over 500 Million people. And the sad part? 79% of them said that the presentations were: you...
Marketing Mistake 6: Thinking Credentials Sell
Naked Marketing Podcast with Guest, Tom Antion On today’s episode of the Naked Marketing podcast, I’m joined by Tom Antion, President of Screw the Commute. A seasoned entrepreneur with over four decades of experience, Tom built his multi-million dollar...
Cool Messaging Examples That Convert
I follow a pretty cool 25-year-old marketing guru named Harry. His company is called Marketing Examples. Being less than half my age, I'm pretty impressed with some of his messaging suggestions. Here are a few reminders for you, from him: Don't Collect, Serve If...
Marketing Mistake 5: High Expectations of ROI
Naked Marketing Podcast with Guest, Darius Mirshahzadeh Join me for today’s episode of the Naked Marketing podcast where Darius Mirshahzadeh, Founder of The Real Darius, gets naked with his marketing mistakes. A serial entrepreneur and self-confessed nerd,...
79% of Leads Never Convert
"Chala, another one said 'no', I'm just so frustrated with this selling thing!" said a business owner friend. She was overwhelmed by how much time, effort and money she had sunk into her marketing and how little it was helping her and her team close more sales....
Will You Prefer In-Person on Online Events in 2021?
As businesses start to open up in the US, a new question has emerged: will events be virtual versus In-person this year? Will they have the same ROI as before? Which should we invest our time and efforts in? Well, here is a study to shed some light on the topic....
Marketing Mistake 4: Lack of a Super-Niche
Naked Marketing Podcast with Guest, Mike Lander Welcome to the Naked Marketing podcast where we get honest about marketing mistakes! On the show today we have Mike Lander, CEO of Piscari Ltd from the UK. Mike specializes in helping marketing agencies negotiate...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
