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Post Pandemic Marketing

Post Pandemic Marketing

Businesses are just now coming out of the storm of the pandemic. And there's a lot of good news and new direction in this recent research conducted by the AMA and Deloitte about marketing in the aftermath of Covid. Marketing Is King There is a return of optimism in...

Why Your Outreach Is Rejected

Why Your Outreach Is Rejected

Less than 10% of outreach messages actually get a response. The vast majority of all the email and the direct messages you send get ignored royally. Why is this happening and how can you turn that ship around? Target Not There Maybe your messaging is amazing but if...

Never Delegate Sales Except..

Never Delegate Sales Except..

I'm going to make a bold statement: never delegate sales except if you have a working mastery of it yourself. You don't have to be the Yoda of sales but you should have a level of success with it. I was reminded of this wisdom when I interviewed Bryan Clayton of...

Suffering In Business

Suffering In Business

In Dan Pink's book "To Sell is Human", he asked research participants for the first word that came to mind when they heard the words 'sales' or 'selling'. Guess what wonderful words were most mentioned? "Pushy, hard, ugh, yuck, sleazy, annoying, slimy, dishonest"....

Losing a Sale With Grace

Losing a Sale With Grace

Whatever side of the election you were on, I think you might agree that the losing party didn't exactly depart with grace. Recent articles pointing this out have inspired me to reflect on how I teach my clients to lose with grace when they're selling. Here are a...

Need Cash Now? Stop Marketing

Need Cash Now? Stop Marketing

A business owner I was speaking to this week was bemoaning the lack of new clients due to covid. He had been working like crazy, doing everything his online coaching program told him to do. And here's why he was getting nowhere and how you can shift things around...

About Chala

Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients