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The New Normal of Conferencing
Nothing is the same in business post-covid. Why should conferences remain the same? And so it was that I spoke at my first large conference with thousands of attendees a few weeks ago. Here's what you can expect at your next conference or big event: Travel More...
Marketing Mistake 30: Confusing Marketing And Sales Processes
Naked Marketing Podcast with Guest, Nathan Zadworny I had the pleasure to speak with Nathan Zadworny, who offers marketing consulting services for small to medium-sized businesses that want to optimize their internal processes.This episode hits the ground running...
Request For Proposal Winning Secrets
I had the pleasure of teaching an RFP training at last week's WBENC conference. To prepare, I dug deep into what I knew as a former purchaser of services at Pepsi-Cola, Pizza Hut, Frito-Lay for 18 years, and I looked up some recent research about how to win at...
Marketing Mistake 29: Trusted Agency Too Much
Naked Marketing Podcast with Guest, Henning Schwinum Please join us in welcoming Henning Schwinum, co-founder and managing partner of Vendux, a sales leadership company that “matches” growth-minded SMBs to fractional sales leaders. Agnostic to any specific...
Marketing Mistake 28: Switching Strategies Too Often
Naked Marketing Podcast with Guest, Jamil Hasan Please join us in welcoming Jamil Hasan, who is also known as the Crypto Hipster, who believes that marketing is all about teasing out a person’s thought leadership. From being a corporate technology and finance...
Maybe It’s Not Your Messaging
Ever wonder why you have no or low marketing ROI? Maybe it's not because your message is bad. Even though messaging is the most critical part of a marketing strategy, plenty else could be going wrong for you. Here are a few things that might be happening......
Marketing Mistake 27: Thinking Everyone Understands What You’re Selling
Naked Marketing Podcast with Guest, Nicholas Mitsakos In this episode, we meet Nicholas Mitsakos, a serial entrepreneur and successful venture capitalist in Silicon Valley. As we begin with what is important in marketing, Nicholas discusses the need to...
Marketing Mistake 26: Not Paying For Marketing Expert Help
Naked Marketing Podcast with Guest, Tristan Pelloux Join me as I welcome Tristan Pelloux, Strategy Consultant and Founder of Fintech Review. On today’s episode of the Naked Marketing podcast where we get honest about marketing, Tristan describes how he went...
The Cost Of Not Listening
Listening seems like the most logical thing to do in business, doesn't it? Yet everyday, I see the heavy cost that businesses pay for not listening. I see it in the news, in my practice and all around me. Here is my breakout on where you, the business owner need to...
Salesperson Loneliness Is Killing Your Sales (Research)
With the onslaught of the Covid phenomenon, suicide, mental illness, divorce and depression rates have all gone up. Sadly, salespeople aren't immune to this. A new study conducted by Dr. Good says that salespeople are actually lonely and it's costing you, the...
4 Stupid Questions To Ask a Buyer
As a purchaser of services for 18 years working for sexy brands like Pepsi, Pizza-Hut, Frito-Lay and Smirnoff, I can honestly say that I've heard a lot of stupid questions. But my insider info actually comes from a much more recent source: the buyers I work with...
5 Common Traits of Clients Who Crush It
After my most recent testimonial interview with a client, I started to think about what is different amongst the people who hire me and succeed vs those who don't. If you're also interested in business growth, you might want to take a look at the list yourself......
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
