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About Page As a Positioning Tool
Seeing as how the 'About' page is the 2nd most visited section of any website after the 'Home' page, you need to be very careful about how you use it. In fact, why don't you use it to position and differentiate your company? Here's how... ReThink Ice Cream Story When...
Marketing Mistake 69: Aiming Too Low In Prospect Target
Naked Marketing Podcast with Guest, Beverly Behan Beverly Behan is a wonderful case study on how a niche passion can become a successful business. The former lawyer turned entrepreneur is a well-known name in board consulting and corporate governance in North America....
Marketing Mistake 68: Creating Brand Assets Prematurely
Naked Marketing Podcast with Guest, Dr. Gena Cox For Dr. Gena Cox, the biggest marketing mistake she ever made was placing too much emphasis on how well-designed her website was. It was a love-and hate-relationship that eventually became a partnership of tolerance –...
Does ChatGPT Think it Can Replace Human Personality
With the talented AI tool ChatGPT on everyone's radar, I thought it would be interesting to ask ChatGPT itself whether it could replace me. After all, I take great pride in my sassy and smart content that I crank out each and every week. For once and for all, I wanted...
Marketing Mistake 67: Not Leveraging My Network
Naked Marketing Podcast with Guest, Catherine Cantey Catherine Cantey is the image of a Southern belle, with an elegance surrounding how she interacts with people and helps you achieve your leadership potential. She built a career in corporate banking until she...
Overcoming Buyer Fatigue
Having come from two consecutive procurement conferences this month, I can tell you as a certainty that buyers are tired. What exactly is 'buyer fatigue'? it's disillusionment. It's burn-out from seeing too many pitches that go nowhere. It's buyers feeling less...
Marketing Mistake 66: Being Arrogant And Inward Focused
Naked Marketing Podcast with Guest, Willy Donaldson Willy Donaldson is a self-proclaimed recovering CEO and author of “Simple Complexity”, a management book for C-suite executives to build better internal processes so that their organizations become more efficient...
Marketing Mistake 65: Messaging Didn’t Match Internal Actions
Naked Marketing Podcast with Guest, Nathan Stuck Nathan Stuck is the Director of Culture & Strategic Impact of Ad Victoriam Solutions and believes that building a B corp culture should be the most important thing a company does. A B Corp Certification verifies...
Marketing Mistake 64: Took Online Funnel Classes That Didn’t Work With Target
Naked Marketing Podcast with Guest, Angela Edwards Angela Edwards is the CEO of Castle Thunder Consulting, an executive coaching brand focused on scaling small businesses, particularly in shifting their mindset from being overworked and overwhelmed to becoming...
Marketing Mistake 63: Marketing Based On Fear Vs. Creativity
Naked Marketing Podcast with Guest, Michelle Eberhard Michelle Eberhard is the genius behind Ultimate Business Quest (UQB), a gamified business management app that asks users to complete “quests” in a fantasy-like game. Users can use the lessons they’ve learned on the...
Marketing Mistake 62: Not Following Up On Trade Show Leads
Naked Marketing Podcast with Guest, Tom Pullen Tom Pullen is an innovator, both in his own personal life and in his industry. The CEO of Innovinco works with large-scale businesses that want to innovate their processes and become much more efficient. Because...
Selling To Non-Decision Makers
Non-decision makers are the people who might love you and want to buy from you but their hands are tied. There are two reasons I can think of why you'd ever have to sell to a non-decision maker. One is when you simply can't get to them, ie. your contact won't grant...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
