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Marketing Mistake 34: Over-Reliance On Passive Marketing
Naked Marketing Podcast with Guest, Steve Benson Please help me welcome today’s guest, Steven Benson, who is the CEO of Badger Maps: an app that helps field sales people be more efficient in how to approach their potential customers. As a former employee of Google...
How To Write Your LinkedIn Bio
It's an inarguable fact that whether you care about your online presence of not, prospects will look you up on LinkedIn. So if you want your profile bio to be working hard for you, here are some basics that you should include in your account. Clarity of Niche As...
Marketing Mistake 33: Not Spending Enough Time Finding Who To Target Before Launch
Naked Marketing Podcast with Guest, Neal Cyr I am happy to meet Neal Cyr, the CEO of Quibble, an enterprise revenue management software company for AirBnB property managers. Neal works with homeowners to help them set the right price point for their AirBnB rentals....
How To Persuade In Business
Persuasion isn't just the title of my favourite Jane Austen movie (first a novel of course!). It's something you need to use when speaking to anyone from your employees to prospects to even your kids! As a professional marketer, I've delved deep into the topic. I...
Marketing Mistake 32: Didn’t Know How To Measure ROI
Naked Marketing Podcast with Guest, Scott Greenberg Please help me in welcoming Scott Greenberg, the owner of Andergreen, Inc., who helps franchise business owners expand their brands through targeted marketing and better customer service. Our conversation was a...
Marketing Mistake 31: Discounting Services
Naked Marketing Podcast with Guest, Lisa Wise I am excited to speak with this week’s guest, Lisa Wise, who is the CEO and Founder of Flock, a missions-based non-profit property management company based in Washington, DC. The concept of her company is unique – with...
The New Normal of Conferencing
Nothing is the same in business post-covid. Why should conferences remain the same? And so it was that I spoke at my first large conference with thousands of attendees a few weeks ago. Here's what you can expect at your next conference or big event: Travel More...
Marketing Mistake 30: Confusing Marketing And Sales Processes
Naked Marketing Podcast with Guest, Nathan Zadworny I had the pleasure to speak with Nathan Zadworny, who offers marketing consulting services for small to medium-sized businesses that want to optimize their internal processes.This episode hits the ground running...
Request For Proposal Winning Secrets
I had the pleasure of teaching an RFP training at last week's WBENC conference. To prepare, I dug deep into what I knew as a former purchaser of services at Pepsi-Cola, Pizza Hut, Frito-Lay for 18 years, and I looked up some recent research about how to win at...
Marketing Mistake 29: Trusted Agency Too Much
Naked Marketing Podcast with Guest, Henning Schwinum Please join us in welcoming Henning Schwinum, co-founder and managing partner of Vendux, a sales leadership company that “matches” growth-minded SMBs to fractional sales leaders. Agnostic to any specific...
Marketing Mistake 28: Switching Strategies Too Often
Naked Marketing Podcast with Guest, Jamil Hasan Please join us in welcoming Jamil Hasan, who is also known as the Crypto Hipster, who believes that marketing is all about teasing out a person’s thought leadership. From being a corporate technology and finance...
Maybe It’s Not Your Messaging
Ever wonder why you have no or low marketing ROI? Maybe it's not because your message is bad. Even though messaging is the most critical part of a marketing strategy, plenty else could be going wrong for you. Here are a few things that might be happening......
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
