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Marketing Mistake 40: Buying Ad Without Research
Naked Marketing Podcast with Guest, Rob Broadhead What started as a random choice in college for Rob Broadhead blossomed into a passionate decades long career. Rob jokingly signed up for Computer Sciences as his major in university because “why not?” and he had a...
The Number One Business Fail Reason: No Market Need
Did you ever think of why anyone would need a potty golf cart? I'll bet the inventor thought there was a market need for it, am I right? I'm remembering a young interior designer client I had at the start of my business. Her name was Jodie. She had come up with the...
Marketing Mistake 39: FB Ads
Naked Marketing Podcast with Guest, Michael Levitt It was an honor to speak with Michael Levitt, the Chief Burnout Officer of Breakfast Leadership. Michael helps organizations of different industries work through and resolve burnout to improve productivity,...
Pocketful of Leads And No Time To Follow Up?
A lot of my clients are suffering from this fate. Through years of networking and word-of-mouth, they've racked up plenty of leads but they are leaving money on the table because they're too time-starved to call them back. After all, the old saying goes that...
Marketing Mistake 38: Paying for Funnel Type of Programs
Naked Marketing Podcast with Guest, Rennie Gabriel It was such a pleasure speaking with Rennie Gabriel in this podcast episode! Rennie is a successful serial entrepreneur and Founder of Wealth at Any Income, a consulting group that helps executives make better...
Marketing Mistake 37: Reaching Out To Too Many People
Naked Marketing Podcast with Guest, Shawn Channell We hit the ground running in today’s podcast with our guest, Shawn Channell, the Founder and CEO of Just Launched Training & Consulting. Shawn immediately explains the value of niche marketing and his initial...
Marketing Mistake 36: Lack Of A Target Market
Naked Marketing Podcast with Guest, Marc Daniels Please help me in welcoming Marc Daniels, CEO of Results BI, a company that helps small- to medium-sized businesses not only create strategies that work but learn how to execute them effectively. Marc is the perfect...
Fruitless Networking That Goes Nowhere
I've been asked to speak on this topic for a small business group this month. A topic near and dear to my heart, networking has taken a back seat during covid and is trying its best to emerge from the ashes. Regardless of whether you're still doing online or have...
Marketing Mistake 35: Trying Everything
Naked Marketing Podcast with Guest, Lynn Whitbeck Please join me in welcoming the much-loved and well-renowned sales expert, Lynn Whitbeck, the CEO of Petite2Queen. Her company offers sales and leadership programs to help business owners or managers achieve more,...
Marketing Mistake 34: Over-Reliance On Passive Marketing
Naked Marketing Podcast with Guest, Steve Benson Please help me welcome today’s guest, Steven Benson, who is the CEO of Badger Maps: an app that helps field sales people be more efficient in how to approach their potential customers. As a former employee of Google...
How To Write Your LinkedIn Bio
It's an inarguable fact that whether you care about your online presence of not, prospects will look you up on LinkedIn. So if you want your profile bio to be working hard for you, here are some basics that you should include in your account. Clarity of Niche As...
Marketing Mistake 33: Not Spending Enough Time Finding Who To Target Before Launch
Naked Marketing Podcast with Guest, Neal Cyr I am happy to meet Neal Cyr, the CEO of Quibble, an enterprise revenue management software company for AirBnB property managers. Neal works with homeowners to help them set the right price point for their AirBnB rentals....
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
