Just in case – Page 4 – Marketing Strategy for B2B Companies

Take a Guilt-Free Holiday Break

chala December 19, 2012 Brand, branding, Chala, Communication, Consulting, Entrepreneur, Facebook, FreshBooks, Guilt, Holidays, January, LinkedIn, Marketing, New Year, small business growth, small business marketing, Twitter

I have holidays on the brain. I’ve picked December to be the month of re-engaging with all my clients and important networks face to face for the first time this Holidays Season. No, this is not a new client aquisition strategy and it’s not a hard sell approach but it’s a building and nurturing relationships approach… continue reading »

No. 1 Marketing Mistake You're Making

chala December 5, 2012 Brand, branding, Business, Business plan, Chala, Chief executive officer, Coaching, Communication, Consulting, Customer, Emotion, Facebook, LinkedIn, Marketing, Small business, small business marketing, Twitter

Bet you didn’t even know that when you’re measuring your success by the number of likes and follows and clickthroughs, that you may only be achieving short term success. The following article claims that the number one mistake small business owners are making is to stop developing meaningful and emotional relationships. See what else they say… continue reading »

5 Business Naming Trends Startups Should Consider

chala August 29, 2012 AOL, Brand, branding, Business, Business and Economy, Business plan, Coaching, Communication, Customer, Entrepreneur, Facebook, Google, IBM, LinkedIn, Management, Marketing, Marketing and Advertising, Sales, Small business, small business growth, small business marketing, Social media, Social network, Target market, Toronto, Twitter, Uniform Resource Locator, Yahoo

I’m often asked during my branding seminars about how to pick a brand name for a business. It’s a subject that’s almost as emotional and personal as picking your baby’s name so I can only give my personal opinion based on research that I’ve read as well as share the tips in this article below:… continue reading »

3 Dumb Moves Entrepreneurs Make

chala July 9, 2012

Yeah, I’m an entrepreneur and yes, I’ve definitely made some dumb moves. Apparently I’m not alone. Check out this blog below: So says Victor Green, author of How to Succeed in Business by Really Trying, and a serial entrepreneur who’s launched several successful companies, and has spent the past 15 years consulting with other entrepreneurs…. continue reading »

60 Seconds to Sell Yourself

chala May 9, 2012 60 Seconds, Business, Chala, elevator pitch, introduction, Recreation, small business growth, Time, Toronto

I don’t call them elevator pitches, I call mine bathroom lineup chat (I’m a woman). As was brought home to me at the sold out Oprah live event in Toronto where I waited with 6500 women to pee, it’s really important to have a swift way to keep people interested and engaged. Even if they’re… continue reading »

“The Terrified Networker”

chala October 14, 2011 Advertising and Marketing, Business, Chala, market, Social media, Social network, Target audience, Target market

I used to be a terrified networker–afraid of those milling crowds and round table breakfasts. How could a self confident professional speaker extravert like me be afraid? Here’s my story… My first networking experience scarred me for years. As a brand new coach, a networking seminar I attended taught me how to use a 30… continue reading »

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