by chala | Dec 19, 2012 | Ezines, Inspiration, Just in case, Leadership, Marketing, Small business growth
I have holidays on the brain. I’ve picked December to be the month of re-engaging with all my clients and important networks face to face for the first time this Holidays Season. No, this is not a new client aquisition strategy and it’s not a hard sell...
by chala | Dec 5, 2012 | Just in case
Bet you didn’t even know that when you’re measuring your success by the number of likes and follows and clickthroughs, that you may only be achieving short term success. The following article claims that the number one mistake small business owners are...
by chala | Aug 29, 2012 | Ezines, Inspiration, Just in case, Marketing, Small business growth
I’m often asked during my branding seminars about how to pick a brand name for a business. It’s a subject that’s almost as emotional and personal as picking your baby’s name so I can only give my personal opinion based on research that...
by chala | Jul 9, 2012 | Just in case
Yeah, I’m an entrepreneur and yes, I’ve definitely made some dumb moves. Apparently I’m not alone. Check out this blog below: So says Victor Green, author of How to Succeed in Business by Really Trying, and a serial entrepreneur who’s launched...
by chala | May 9, 2012 | Ezines, Just in case, Marketing
I don’t call them elevator pitches, I call mine bathroom lineup chat (I’m a woman). As was brought home to me at the sold out Oprah live event in Toronto where I waited with 6500 women to pee, it’s really important to have a swift way to keep people...
by chala | Oct 14, 2011 | Ezines, Just in case
I used to be a terrified networker–afraid of those milling crowds and round table breakfasts. How could a self confident professional speaker extravert like me be afraid? Here’s my story… My first networking experience scarred me for years. As a brand new...
