by chala | Jul 23, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Toronto’s having a great summer. It’s hot, it’s sunny and everything in my backyard is beckoning me to drop my work and take a break or a siesta in the lazy hazy days of summer. I ran into this cool article about tips to avoid temptation and I share...
by chala | Jul 19, 2012 | Ezines, Inspiration, Marketing, Small business growth
You’re not usually a shy person…only when it comes to social media. This huge scary animal is out there and there’s now proof that it helps get clients. You want to dip your toe in the water. Here are a few tips from this article on how to start:...
by chala | Jul 17, 2012 | Ezines, Inspiration, Marketing, Small business growth
Email is still the strongest sales and marketing tool out there even though it’s been around far longer than social media. There are a few things you can do to become better at it though. Here are some things to avoid when using email to prospect… 1. Poor...
by chala | Jul 3, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Well if you’re not bragging about your failures, maybe you should be… Failures are not just lessons to you but can be lessons of inspiration to thousands of others who have failed just like you. It’s a beacon of hope that there is a way back. Sometimes the...
by chala | Jul 3, 2012 | Ezines, Marketing, Small business growth
Pricing is the hairiest of beasts for my clients and of course for me since we’re solopreneurs. Because I only come to the sales conversation with a prospect after first establishing the ‘know-like-trust’ through public speaking or having just gone...
by chala | Jun 22, 2012 | Ezines, Marketing, Small business growth
As you give it your all and make your pitch to your customer, your customer is also busy thinking about a couple of things. These are: 1. Do I want to do business with this person? Who is this person, really? Do I trust him? Do I like her? 2. Do I want to do business...
