by chala | Jun 26, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
“If You Can’t Explain It Simply, You Don’t Understand It Well Enough” I love this quote by Albert Einstein. In my opinion, it points to the number one problem I see in businesses I meet all day, every day. Business owners can’t simplify...
by chala | Jun 20, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Jason Fell’s story in the Entrepreneur magazine is based on a talk he attended (and I also attended!) by thought leader Jonah Berger who wrote a book called Contagious: Why Things Catch On (Simon & Schuster, 2013) He made really compelling cases for why...
by chala | Jun 18, 2013 | Inspiration, Just in case, Leadership, Marketing, Small business growth
Sometimes when I was in a snit about an argument I had with my family, I’d slink into a corner and fantasize about just running away (not to the circus but you get the idea). I wondered if anyone would care if I disappeared and how long it would take for them to...
by chala | Jun 12, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
A lot of small businesses are pouring dollars into campaigns to win the hearts, minds and wallets of their clients. I’m here to make a bold statement (as I am known to make) that often, they are wasting their money. You Can’t Make People Love You In high...
by chala | Jun 12, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I loved this article in the Entrepreneur Magazine by Colleen DeBaise about good marketing advice that we’ve just plumb forgotten! I am constantly remembering really basic things I knew to succeed in my marketing. For example, sometimes I get too busy to look at...
by chala | Jun 4, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
A good friend bravely took the plunge into entrepreneurship after over a decade spent working for “The Man”. The first thing she did like any business owner was not to get a business strategy or to make a marketing plan. She went and got a graphic designer to design...
