by chala | Apr 3, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
If you beat yourself up about not being social media savvy, you can stop. It looks like most social media tools listed below are still very fringe (ranging between 13-16% of all internet users with the exception of Facebook). Here’s a recent report by Pew...
by chala | Apr 2, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a small biz marketing coach, I sure do write and think about love a lot, don’t I? Well, that’s just me. Now what about you? Are you looking at your biggest and in most cases first point of contact between your potential clients and yourself, ie. your...
by chala | Apr 1, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Can’t focus? Then you’re in for a tough time in business. Here’s someone else who agrees with me about the need for a business to pick just 1 thing to sell to only 1 group of people–Adam Kleinberg, (a cool ad agency dude). He agrees that people...
by chala | Mar 25, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Your customers may ‘like’ your Facebook page but do they actually LOVE you? That’s such an overused word but I don’t mind. I use it for everything because like any consumer, I’m passionate about the products and services I spend my life...
by chala | Mar 22, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Budgets are tight all around and I’m the perfect example of an el-cheapo marketer. When I meet new prospects and tell them that I’m a marketing coach, they sometimes start to look nervous and say that they don’t have any money for marketing. Well...
by chala | Mar 20, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I’ve been having lots of short phone chats with people I meet while networking, on social media or with people who’ve been e-introduced to me. In some cases, I have to really shake my head at the mindset that greets me. Here are some hints that you might...
