by chala | May 15, 2012 | Ezines, Leadership
When I was restructured a decade ago, my outplacement company gave me an assessment to determine if I’d make a good entrepreneur. I failed the test miserably, claiming I was too risk averse and required too much structure to be a happy entrepreneur. Today,...
by chala | May 14, 2012 | Ezines, Inspiration, Leadership
When you’re the only crew on your ship, it’s tough to take our hands off the rudder. So you keep saying to yourself… But many business owners don’t allow themselves the luxury of a day off here and there, and certainly not a vacation. This can lead...
by chala | May 9, 2012 | Ezines, Just in case, Marketing
I don’t call them elevator pitches, I call mine bathroom lineup chat (I’m a woman). As was brought home to me at the sold out Oprah live event in Toronto where I waited with 6500 women to pee, it’s really important to have a swift way to keep people...
by chala | May 7, 2012 | Ezines, Inspiration, Videos
Finding solutions is all about mindset… I have a terrible suspicion. My clients aren’t hiring me (a branding coach) to teach them how to brand or how to market themselves. I doubt they even suspect the real reason…I’m beginning to think that I am hired because I...
by chala | Apr 5, 2012 | Ezines, Marketing
“Excuse me, coming through!” I screamed at the people on the bike path as I unsteadily rolled at a fast clip on my blades. It was an uncommonly busy day at the Beach and I’m not the best rollerblader to say the least. Low and behold people were strolling on the bike...
