by chala | Mar 12, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a brand marketing coach, I am always interested in learning new ways to use my brand to enhance my presence on any client touch point. One such touch point is Twitter. Are you doing these things (some of them are admittedly no-brainers) to enhance and build your...
by chala | Mar 8, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
A lot of the work I do with my clients around branding and marketing themselves is around authenticity and transparency. I often talk about how attractive it is when you, the small business owner is up front and honest with people. When it comes to...
by chala | Mar 7, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a small business marketing coach, I know and live my entrepreneur clients’ thoughts intimately. If life were like a cartoon, we’d have thought bubbles over our heads where our secret thoughts reside. Luckily very few people I’ve met are mind...
by chala | Mar 5, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Your slogan is the best way to convey your brand voice and character. Your brand character is the only thing that makes you different than every other competitor in your industry. So do yourself a favour and have a slogan (or a tag line). Then after you get one, make...
by chala | Feb 28, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I am bursting with pride about my new book Gentle Marketing: How To Gently Attract Loads of New Customers! due out on my birthday in May! Here’s an excerpt that I hope will whet your appetite… As a small business marketing coach, I say you should get...
