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Your Website Should Be A Love Letter

by chala | Apr 2, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

As a small biz marketing coach, I sure do write and think about love a lot, don’t I? Well, that’s just me. Now what about you? Are you looking at your biggest and in most cases first point of contact between your potential clients and yourself, ie. your...

The Secret to a Strong Branding Message? Focus.

by chala | Apr 1, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

Can’t focus? Then you’re in for a tough time in business. Here’s someone else who agrees with me about the need for a business to pick just 1 thing to sell to only 1 group of people–Adam Kleinberg, (a cool ad agency dude). He agrees that people...

When Your Imagination Is Bigger Than Your Wallet

by chala | Mar 28, 2013 | Just in case

Have you ever solved a problem bigger than your wallet with your imagination? Well, here’s a story that I hope you will learn a lot from! The Situation My client Andrea (I have permission to use her real name) hired a young hotshot assistant for her ad agency....

Do Customers Love You? 5 Questions to Ask

by chala | Mar 25, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

Your customers may ‘like’ your Facebook page but do they actually LOVE you? That’s such an overused word but I don’t mind. I use it for everything because like any consumer, I’m passionate about the products and services I spend my life...

5 Signs That You Are Living In The Dark Ages

by chala | Mar 20, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I’ve been having lots of short phone chats with people I meet while networking, on social media or with people who’ve been e-introduced to me. In some cases, I have to really shake my head at the mindset that greets me. Here are some hints that you might...
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