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The top 3 strategies for your business to survive and thrive in the new digital economy.

by chala | Sep 10, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth

Digital is a dirty word for some, an exciting word for other small business owners. Either way, you have to know a little bit about it and if all you know is the below three tips, you’ve got it made. 1. Get customers into YOUR marketing system – not just...

10 Dumb Sales Tactics to Avoid

by chala | Sep 7, 2012 | Ezines, Leadership, Marketing, Small business growth

When you’re a small business owner trying to grow her business like me, you are selling 24/7 to everyone you meet all the time. At least it feels that way sometimes. So here are some really sound tips to avoid: 1. Answering Objections the Customer Hasn’t...

The Stupefying Simple Way to Pick Your Niche

by chala | Aug 29, 2012 | Ezines, Inspiration, Marketing, Small business growth

  Tough nut to crack Picking a niche has been the bane of every entrepreneur’s existence. If you are a small business owner and recognise that to grow your business, you need to focus your marketing efforts on 1 target market (WHO) and talk to them about only 1...

5 Business Naming Trends Startups Should Consider

by chala | Aug 29, 2012 | Ezines, Inspiration, Just in case, Marketing, Small business growth

I’m often asked during my branding seminars about how to pick a brand name for a business. It’s a subject that’s almost as emotional and personal as picking your baby’s name so I can only give my personal opinion based on research that...

7 Simple Ways to Relieve Stress Now

by chala | Aug 27, 2012 | Ezines, Inspiration, Leadership, Small business growth

I just got back from a weekend away and it’s now back to work Monday. I must admit I feel ALOT better about Mondays since I started my business growth coaching practice full-time. However, stress comes in all forms. Positive stress, son having tantrum stress,...
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