by chala | Oct 17, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I was speaking at the SOHO Entrepreneur’s conference this week. The room was packed. I had a tiny speaking time slot I’d begged my way into and the organizers were frantically giving me the ‘you’re out of time’ gestures. At the end of my...
by chala | Apr 10, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth, Videos
Are you a shy marketer? Do you hate in-your-face-marketing? Don’t you think it’s 100% better to have clients be attracted to YOU? I believe so strongly in this topic that I wrote a book on it (coming in May!) Listen to my hilarious radio interview...
by chala | Mar 12, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a brand marketing coach, I am always interested in learning new ways to use my brand to enhance my presence on any client touch point. One such touch point is Twitter. Are you doing these things (some of them are admittedly no-brainers) to enhance and build your...
by chala | Jan 2, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a small business growth coach, I find myself at networking meetings 2-3 times a week. These are some of the things I wish for in my head for someone to sometimes say… 1. Excuse me, you have something black in your teeth This one killed me as I got into my car...
by chala | Dec 14, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I’m only 5’3″ so naturally I would subscribe to the notion that shorter is sweeter but even as a small business coach I think this idea is key to good communication. A client sent a sell sheet she’d made for a new program she was offering. It...
