by chala | Aug 10, 2012 | Ezines, Inspiration, Marketing, Small business growth
Marketing– that often feared and sometimes hated dirty word. It really only means getting in front of people who need your help desperately and telling them that you can help them. How do you do it effectively, here’s an article with some very valid...
by chala | Jul 23, 2012 | Ezines, Leadership, Marketing, Videos
Brand yourself like a small business When you find yourself swimming in a sea of candidates competing for the same job as you, now you know exactly what it feels like to be a small business that’s trying to grow. Why brand? Used by ancient Egyptians 3000 years ago in...
by chala | Jul 5, 2012 | Ezines, Inspiration, Leadership, Small business growth
Love that picture of a used car salesman. I had such a friend and he didn’t look like that and had a lineup of people with money in their pockets waiting for him to show the cars. He drove a better car and lived in a nicer house that I ever...
by chala | Jul 3, 2012 | Ezines, Marketing, Small business growth
Pricing is the hairiest of beasts for my clients and of course for me since we’re solopreneurs. Because I only come to the sales conversation with a prospect after first establishing the ‘know-like-trust’ through public speaking or having just gone...
by chala | Jan 25, 2012 | Ezines, Marketing
Here is my virgin run on a video blog (screencapture not flattering!) about my virgin run on my speednetworking. A week of firsts! Whew.. If you’ve ever wondered what it’s like to speednetwork, here’s my short take on it. Can you spell sweaty? With...
