Notice: If you have dangly parts, you may choose to stop reading this post because it’s mostly about women but chances are you have women in your life or sometimes feel like they do so go ahead, take a look. Happy International Women’s Day. It’s been a tough job being a woman through history. Today,… continue reading »
All day, everyday I teach small business owners to stop being afraid of something. Stop being afraid of calling strangers, of public speaking, of networking, of increasing their prices, of asking for coffee dates and of course, the big one, of asking for the sale. When I read this article about a startup entrepreneur named… continue reading »
I was at the Art of Small Business yesterday, a conference with a $349 ticket that had famous speakers like Brett Wilson (Dragon’s Den) and Michael E. Gerber (The E-Myth books). I learned quite a few things I want to share with my own peeps and even got an apology from the great Gerber himself…. continue reading »
Ever tell a lie to sell something? Well, what if that were your ENTIRE sales and marketing strategy? Let me explain…Just about everybody in the free world knows that I was recently vacationing in sunny Jamaica. Here’s what happened on our way back from the touristic Dunn’s River Falls. Giving Is Receiving Both my husband… continue reading »
You think you’re a hot shot online? Think again, in Abigail Tracy ‘s Inc Magazine article, study findings show that customers think a lot less of your business than you think they do. Here are the stats: A recent study by Web.com found that small businesses underestimated the opportunity they have to build relationships with customers via the… continue reading »
One of the biggest fears for small businesses around marketing is that it’s expensive. As a no-nonsense marketing coach, I often tell my clients that this just ain’t so. You truly can engage your customers on a dime and Jim Joseph in his article in Entrepreneur Magazine agrees with me. Here are some great cheap or free… continue reading »
At a recent small business conference I went to, the speaker was the hugely successful, good looking and filthy rich owner of a Mexican fast food franchise that was setting growth records in his industry. A business strategy consulting company in the audience asked him what the number one challenge in his business was. His… continue reading »
When you look at top marketers like Richard Branson or Anthony Robbins, you will see some similar beliefs that result in similar behaviours which you may not share right now. Here’s a look at some that you just may want to adopt for your very own small business. 1. My Brand is Me When you… continue reading »
Subscribe to Chala's Newsletter
Get the latest news and stories delivered to your inbox.
SIGN UP NOW