Small business – Page 4 – Marketing Strategy for B2B Companies

Are You An Askhole?

chala July 23, 2013 branding, Business, Business and Economy, Chala, Coaching, Communication, Consulting, Entrepreneur, Erika Napoletano, People, Question, Relationships, Small business, small business growth, small business marketing, Small Favor

I loved this title and article by Erika Napoletano in Entrepreneur Magazine because these 3 things happen to me regularly and I myself was guilty of them at one point or another. Take a read to see if you’re also an Askhole (someone who asks inappropriate things of your business networks) Can I buy you a… continue reading »

Does this make me a tease? You be the judge!

chala July 9, 2013 branding, Business, Chala, Coaching, Communication, Consulting, Entrepreneur, Facebook, Google, LinkedIn, Marketing, Psychology, Small business, small business growth, small business marketing, Social media, Twitter, YouTube

A question I often get from clients is “how do I avoid giving away the whole secret of what I do in my blogs or videos?” It’s really a critical question because who’s going to buy the cow if you already gave them the milk? (a gross thought really, who wants a cow? I’ve always… continue reading »

The Biggest Mistake I Ever Made

chala July 4, 2013 branding, Business, Chala, Coaching, Entrepreneur, Facebook, LinkedIn, Management, Marketing, Small business, small business growth, small business marketing, Twitter

As a small business marketing coach, I talk about my mistakes all the time since I made so many of them since I want people to learn from them. This one mistake I’m thinking about was so big that it kept me exhausted and starving in my business! Here it is—ready? I was speaking to… continue reading »

The Networking Mistake Most Entrepreneurs Make

chala July 3, 2013 branding, Business, Business networking, Chala, Coaching, Entrepreneur, Facebook, Journal of Business Venturing, LinkedIn, Pollination, Small business, small business growth, small business marketing, Twitter, Venturing (Boy Scouts of America)

I’m a reformed anti-networker. That’s because I had a horrible experience at my first networking event when the woman I tried to talk to accused me of trying to sell her and left the room. I’ve since come to understand the real power of networking. It’s about giving, not taking. It’s about connecting, not selling…. continue reading »

Lessons from Paula Deen: How What You Say Can Damage Your Brand

chala July 2, 2013 Brand, branding, Business, Chala, Coaching, Communication, Donald Trump, Facebook, Howard Stern, LinkedIn, Marketing, Paula Deen, Simon Cowell, Small business, small business growth, small business marketing, Twitter

I’m a huge proponent of being yourself as part of your brand for your business. Authenticity and truth need to be at the core of what you say and do. It doesn’t matter if what you say is hurtful or controversial, there are still people who will love your brand if you hurt people’s feelings,… continue reading »

How would you explain what you do to a 4-year old?

chala June 26, 2013 Albert Einstein, branding, Business, Chala, Coaching, Communication, Consulting, Entrepreneur, Explanation, Facebook, LinkedIn, Marketing and Advertising, Small business, small business growth, small business marketing, Team building, Technicolor, Twitter

“If You Can’t Explain It Simply, You Don’t Understand It Well Enough” I love this quote by Albert Einstein. In my opinion, it points to the number one problem I see in businesses I meet all day, every day. Business owners can’t simplify expressing who they help and how they help enough to explain it… continue reading »

Will You Be the Next Grumpy Cat or Gangnam Style? 3 Keys to Creating Viral Marketing Content

chala June 20, 2013 Blendtec, branding, Business, Communication, Consulting, Entrepreneur, Hershey Company, iPhone, LinkedIn, Marketing, Small business, small business marketing, Subway, Twitter, Viral marketing, YouTube

Jason Fell’s story in the Entrepreneur magazine is based on a talk he attended (and I also attended!) by thought leader Jonah Berger who wrote a book called Contagious: Why Things Catch On (Simon & Schuster, 2013) He made really compelling cases for why some ad campaigns catch on and spread like a disease. Here are… continue reading »

Would Anyone Care If You Disappeared?

chala June 18, 2013 branding, Business, Chala, Coaching, Communication, Consulting, Entrepreneur, Facebook, Google, Havas, LinkedIn, Marketing, Marketing and Advertising, Microsoft, Samsung, Small business, small business growth, small business marketing, Sony, Twitter

Sometimes when I was in a snit about an argument I had with my family, I’d slink into a corner and fantasize about just running away (not to the circus but you get the idea). I wondered if anyone would care if I disappeared and how long it would take for them to notice. Of… continue reading »

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