Time management – Marketing Strategy for B2B Companies

When My Client Said She Didn't Like Me

chala August 28, 2014 branding, Business, Business plan, Chala, Coaching, Communication, Consulting, Entrepreneur, Marketing, small business growth, small business marketing, Time management

What would you do if a client told you she disliked you? What if it was a client you liked and respected as someone smart and successful in her business? Well, that’s what I found out, when I asked the same client for a referral. Here’s the unedited version of the email that the new… continue reading »

Suck At Keeping Your Word? You Could Be Losing Customers

chala January 24, 2013 Facebook, James T. Kirk, LinkedIn, marketing consultant, small business coaching, small business growth, small business marketing consulting, Star Trek, Star Wars, Time management, Trekkie, Twitter

I am not a Trekkie (although I’m married to one) and yet somehow I’ve coined the phrase “Say-Do Continuum” in observing my fellow humans. The Say-Do Continuum is a phenomenon when a person actually does something as he promises to (Do) and tells you (Say) what he’ll do truthfully at all times. Basically it’s someone… continue reading »

5 Tech Time Wasters and How to Avoid Them

chala October 1, 2012 Atari, Brand, branding, Business, Chala, Coaching, Communication, Consulting, Entrepreneur, Internet Explorer, Internet Explorer 10, Marketing, Multi-touch, Small business, small business growth, small business marketing, Smartphone, Social media, Time management

Even as a small business growth coach, I am the least technical person you’ll meet. Every time my computer obsessed dad would call me over to tell me about a new and amazing thing he’d found online, I’d glaze over and paste a polite smile on my face. Poor guy. When I saw this list of… continue reading »

The Stupefying Simple Way to Pick Your Niche

chala August 29, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Entrepreneur, experience background, Facebook, leadership coaching, LinkedIn, Management, Marketing, Marketing and Advertising, Question, Sales, Small business, small business growth, small business marketing, small business owner, Social media, Social network, Target market, Time management, Toronto, Twitter

Tough nut to crack Picking a niche has been the bane of every entrepreneur’s existence. If you are a small business owner and recognise that to grow your business, you need to focus your marketing efforts on 1 target market (WHO) and talk to them about only 1 product or service (WHAT), then you… continue reading »

7 Simple Ways to Relieve Stress Now

chala August 27, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Entrepreneur, Facebook, Fight-or-flight response, Health, John Morreall, LinkedIn, Management, Marketing, Monday, Question, Sales, Small business, small business growth, small business marketing, Social media, Social network, Stress, Target market, Time management, Twitter

I just got back from a weekend away and it’s now back to work Monday. I must admit I feel ALOT better about Mondays since I started my business growth coaching practice full-time. However, stress comes in all forms. Positive stress, son having tantrum stress, parents not getting younger stress. You name it! Here in this… continue reading »

5 Lessons From Oprah's Startup

chala August 16, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Entrepreneur, Facebook, Harpo Productions, LinkedIn, Management, Marketing, Marketing and Advertising, Oprah, Oprah Winfrey, Oprah Winfrey Show, Sales, Small business, small business growth, small business marketing, Social network, Target market, Time management, Toronto, Twitter

Can’t resist re-quoting an article when it has to do with my hero Oprah. When I saw her in person at her Toronto show, she talked a little about the OWN pains and how she had ‘a little show to run’ at the time of its start. Here are a few lessons for other startups… continue reading »

5 Tips to Help Your Marketing Messages Sing

chala August 10, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Facebook, Linguistics, LinkedIn, Management, market, Marketing, Marketing and Advertising, Mobile phone, New York City, Question, Sales, Small business, small business growth, small business marketing, Social media, Social network, Social Sciences, Target market, Time management, Toronto

Marketing– that often feared and sometimes hated dirty word. It really only means getting in front of people who need your help desperately and telling them that you can help them. How do you do it effectively, here’s an article with some very valid points: 1. Clarify thoughts. Can you describe your product or service… continue reading »

3 Olympian Strategies to Get Gold-Medal Tough in Business

chala August 7, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, competition, Consulting, Customer, Entrepreneur, Gold medal, London, London House, Michael Phelps, Olympic, Olympic Games, patience, Sales, Siebold, Small business, small business growth, small business marketing, Target market, Teacher, Time management, Toronto

If you spent the long weekend with one eye on the Olympics like me, you’re in awe and when it gets gory, disgust over the vivid images of these extraordinary individuals who will stop at nothing to win. As a business owner, I have a lot to learn from them. Here are a few things that got… continue reading »

Never Miss an Update