Speaking Less Sells More

Speaking Less Sells More

Ever heard of the 43:57 Rule? It has to do with how less talking actually converts to more sales. Here’s how: Why We Talk More Research shows that talking activates the same pleasure centres as cocaine, sex and food. (Source: Mini Philosophy, Johnny Thompson)....
Targeting Mistakes

Targeting Mistakes

Every business that’s launching or trying to grow has to decide who best to target as a customer. Why target? Because without a strategically defined specific target, businesses won’t know who to market to, who to hang out with, who to invest in, whose...