fbpx
Why Referral Based Businesses Are Weaker

Why Referral Based Businesses Are Weaker

Do you know that most small businesses I meet are referral based? In fact, a research by thinkimpact.com reveals that 75% of B2B decision are made based on word-of-mouth recommendations. It’s no wonder that 65% of B2B leads come from referrals. Referrals are...
How To Know If Your Price Is Right

How To Know If Your Price Is Right

Thanks to the war and the post-pandemic inflation, price increases are affecting every facet of our lives and businesses. When you are selling a product, it’s easier to price it. After all, there’s your cost of product, then transportation, then packaging...
Tired B2B Marketing

Tired B2B Marketing

Are you ready to go from tired to inspired marketing that actually gets you a big ROI? Statistics say that the cost of acquiring a new client has gone up by 50% (paid and organic included) in 5 years! (source: Profitwell.com) The main reason for that is that...
Women’s Day Entrepreneur Advice

Women’s Day Entrepreneur Advice

Happy International Women’s Day. Weirdly started by the Socialist Party of America in 1911 (!) and then adopted by the UN in 1977, this is a day to celebrate and recognize women all over the world. In doing my part of the said celebration, I wanted to look up...