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Why B2B Buying Takes Longer Now
During my last speech, I mentioned that corporate buying deals were taking longer after the pandemic. An audience member asked why so I dug deep for some research about this. It turns out that more than half of B2B execs report an increased timeline. Here it is...read...
Marketing Mistake 50: Trusting People Who Weren’t Qualified
Naked Marketing Podcast with Guest, Jennifer Helene It was such a breath of fresh air to speak with Jennifer Helene in this episode of Naked Marketing. Her skin was simply glowing and I couldn’t help but remark how luminous she was! Perhaps it wasn’t a coincidence I...
How To Get A Buyer’s Attention
I've attended 3 procurement events in the last 3 weeks and all had one thing in common: small businesses vying for corporate buyer attention. In my observations, I divided the people who got and lost that attention from those who turned it into an actual appointment...
Marketing Mistake 49: Paid Too Much For “Experts” With 0 ROI
Naked Marketing Podcast with Guest, Ken Keis Ken Keis, who jokingly asks people to remember his name as “car keys”, is the CEO of Consulting Resource Group (CRG). Positioned in the human capital space, CRG helps people in three ways: self-awareness, self-management,...
Marketing Mistake 48: Creating Product Before Enough Research
Naked Marketing Podcast with Guest, Wade Galt It was wonderful meeting with Wade Galt, the creator of the 3-Day Weekend Club that aspires to help more entrepreneurs gain a 3-Day Weekend/4-Day Work Week lifestyle. Wade understands the tenuous balance between financial...
Marketing Mistake 47: Hired Wrong Marketing Talent
Naked Marketing Podcast with Guest, Jim Barnish This episode with Jim Barnish, Jr. got really naked, with him admitting that his biggest and costliest marketing mistake was in fact…himself. The Founding Managing Partner of value creation firm, Orchid Black, says that...
5 Tells That You’re NOT a Growth Minded Leader
A 2022 McKinsey research shows that a quarter of companies don't grow. In fact, one research found that only a tenth of S&P 500 companies grew over GDP for a period of 30 years! All the research has suggested that growth actually is a Decision. It's not an...
Marketing Mistake 46: Waiting to Develop Full Program Before Selling It
Naked Marketing Podcast with Guest, Brian Russell I had the wonderful opportunity to speak with Dr. Brian Russell (though he prefers to leave out his title when being introduced), who owns his own leadership coaching and consulting business. Unlike other business...
3 Fears To Tap Into In Your Marketing
A 2017 UC Berkeley study showed that people's decisions (including purchasing) were disproportionately swayed by improbable but decidedly negative events. This outweighing of negative consequences when making judgements is something marketers have long been using in...
Marketing Mistake 45: Listening To Other People’s Advice Too Much
Naked Marketing Podcast with Guest, Brett Hill With the world getting noisier, how do you find your voice? For Brett Hill, Mindful Communications Coach of the Language of Mindfulness, the answer is to remain silent. Brett teaches people the power of listening, and how...
How To Prep For A Sales Meeting
89% of sales meetings fail according to Forrester research. Having lorded over such meetings as a buyer of services for 18 years and having helped clients actually close these meetings for the past decade, here are some important things to consider before your next...
Marketing Mistake 44: Comparinoia, Fear Of Missing Out
Naked Marketing Podcast with Guest, Stevie Dawn Carter Meet my sister from another mother, Dr. Stevie Dawn Carter, who earned her Ph.D. in Leadership and is the CEO of Stevie Dawn Inspires, LLC. Stevie helps business executives become the best leaders they can be by...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
