Welcome to the Polish My Pitch Podcast. I’m Chala Dincoy and after being pitched endlessly by vendors for 20 years while I worked for giant companies like Pepsi, Pizza Hut, and Frito Lay, I learned a thing or two. Now I teach businesses how to pitch and I’m on a mission to change the world, one elevator pitch at a time.
Polish My Pitch Podcast episode eighteen with Niki Privitera, Health Consultant
The number lesson that this Polish My Pitch episode demonstrates is that your pitch should always always always be about them and not you. Yeah, I know Simon Sinek says that you should tell your ‘why’ story and I agree with him in certain contexts, but it should...
Polish My Pitch Podcast episode seventeen with Lyne Tumlinson
Lyne’s positive energy was infectious! She already had the pain part of her elevator pitch down pat. She knew exactly how the problem she solved manifested in companies. What was missing, was to focus her into a specific industry and to add the ultimate cost of...
Polish My Pitch Podcast episode sixteen with Dale Stoneman, Legal Shield
Dale is in an industry where she can help a lot of people with a lot of legal pain. However, her elevator pitch was still not as sticky as it could be. I mean, I have been meeting Legal Shield reps in both the US and Canada for years and they all have the exact...
Polish My Pitch Podcast episode fifteen with Sacha DaRosa, Web Developer
By virtue of being a dear friend, of course I had already Polished Sacha’s Pitch. Just like he had redone my entire website with an amazing custom design! In the podcast, Sacha talks about what his pitch was before we switched it up. He also talks about how...
Polish My Pitch Podcast episode thirteen with Peter Kelly, Videographer
In his initial elevator pitch, Peter called himself a video story-teller. He then very kindly went on to educate me (his pretend prospect) about their pain. This is a tough haul because you should never have to talk someone into needing you. Instead, I’d rather...
Polish My Pitch Podcast episode fourteen with Carol Schulte, Coach
Carol is truly one of the bravest women I know so it was really great to help her hone her Pitch. As I watch these videos for a second time to write these blurbs though, I can see that I’ve skipped some stuff in the moment. Like how Carol was telling me that she’d...
Polish My Pitch Podcast episode twelve with Hailey Patrey, Coach
Hailey’s main differentiator in her eyes was the fact that she offered her clients 3 services in one stop. Instead, I took her into the complete opposite direction by getting her to focus on just one thing that she did. When we tell a prospect that we are experts...
Polish My Pitch Podcast episode eleven with Ipek Onder, Marble Importer
Ipek is a friend and also happens to have the same name as my beloved sister so it was so much fun Polishing her Pitch. Being a keen businesswoman, she knew her stuff cold. She knew who her target was and the features of the product that she’s selling. However,...
Polish My Pitch Podcast episode ten with Kate Unger, Image Coach
Kate’s initial elevator pitch had a lot of elements of what we needed but like everyone else, I couldn’t resist nichingher down and getting her to talk more about a specific pain. Certainly, Kate could help any number of people who counted on their appearance for a...
Polish My Pitch Podcast episode nine with Rochelle Sandy, Wealth Advisor
Rochelle started off talking about an age group as a target and a generic pain point that she helps them with. The first problem is that people don’t gather by their age. I recently went to an ABBA/Queen Video Halloween party and the number of 20-year-olds singing...
Polish My Pitch Podcast episode eight with Penny Redmond, Marketing Consultant
A dear friend who has had me as a guest on her own podcast, Penny still needed a nudge to niche down into one industry focus and one aspect of digital marketing that she could become an expert in. Through our 5-minute brainstorm, we were able to come up with a...
Polish My Pitch Podcast episode seven with Hashim Chaudry, Accountant
Hashim was the second accountant in the group who came at me with a generic pitch. What’s interesting is that he already had a niche that was a very specific one who had big pain around taxation that he wasn’t talking about in his pitch. Once we went through the...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
